What are the responsibilities and job description for the Freelance Social Media & Content Strategist position at Confidential?
Digital Agency is looking for an experienced Freelance Social Media & Content Strategist to own full-cycle community management, content strategy, and copywriting for select clients. You'll be the brand's voice across social channels, creating and scheduling content, engaging with platform audiences, shaping long-term content strategy, and keeping leadership informed with clear performance reporting.
This role is best suited for someone with strong experience working with technical companies, who understands how to translate complex products and services into engaging, on-brand social content.
Responsibilities
Community Management & Reporting
- Plan and execute full-cycle community management across social platforms, including LinkedIn, Reddit, Instagram, Facebook, X, and YouTube
- Monitor channels daily and respond to comments, messages, and mentions in a timely, on-brand manner
- Pull analytics and performance data on a regular cadence
- Evaluate reporting data, break down key findings, and present insights and recommendations to clients
- Identify trends, conversations, and opportunities for engagement relevant to the brand's audience
- Track industry-wide channel updates, translating new features and policy shifts into actionable strategic recommendations for the team
Copy & Creative Development
- Write and edit all organic social copy across Instagram, Facebook, LinkedIn, X, and YouTube, adapting tone, format, and voice for each platform
- Support ad-hoc paid media copy as needed
- Proofread all copy prior to client delivery and publishing
- Develop campaign concepts in collaboration with creative teams, contributing to both messaging and content direction
- Write scripts and interview questions for video content, thought leadership features, and podcast productions, ensuring brand voice and strategic messaging carry through long-form formats
- Collaborate directly with clients on scripted content, translating their expertise and perspective into compelling, on-brand narratives
Content Strategy & Planning
- Develop monthly content and messaging strategies aligned to client briefs, campaign goals, and brand priorities
- Build and maintain monthly content calendars across all channels, planning posts in advance to align with campaigns, launches, and key dates
- Own quarterly content strategy and roadmap development, ensuring long-term narrative cohesion across accounts
- Develop creative organic social campaign strategies for new product and initiative launches, including messaging strategy, platform strategy, audience strategy, and phased rollout plans
Requirements
- Proven experience with Technical/SaaS or B2B brands
- Hands-on knowledge of LinkedIn, Reddit, Instagram, Facebook, X, and YouTube (platform-specific best practices, not just general social experience)
- Experience building and managing content calendars and quarterly content strategies
- Strong analytics/reporting skills, comfortable pulling data, identifying trends, and communicating findings clearly to clients
- Excellent written communication and on-brand tone adaptation across platforms and formats
- Familiarity with social media management tools (i.e., Emplifi, Sprinklr, or equivalent)
- Experience writing scripts, interview questions, or long-form content a plus
- Ability to work independently as a freelancer, managing timelines and deliverables across multiple workstreams