Content & Social Media Strategist

Content & Social Media Strategist

Client: Jewelry Company

Employment Type: Full-time

Location: New York City (on-site)

About the Role
We're seeking a Content & Social Media Strategist based in our New York office to lead the
storytelling and creative expression behind social and digital channels.
This role is ideal for someone who combines creative instinct with strategic thinking—someone
who understands how to translate brand identity, voice, and vision into content that builds
connection, strengthens brand awareness, and drives growth.
You'll own organic content strategy from concept to execution, creating compelling,
platform-native content across Instagram, TikTok, Pinterest, and YouTube. Working closely with
the marketing team, you'll ensure content aligns with product launches, campaigns, and key
brand moments while supporting broader business goals.
We're looking for someone who lives and breathes content—constantly generating ideas,
spotting trends, testing creative angles/hooks, and finding new ways to capture attention. As a
core part of this role, you'll regularly create both short-form and long-form video content, serving
as one of the creative voices behind the brand.
The ideal candidate balances creativity with performance, combining strong storytelling instincts
with a deep understanding of what resonates with audiences and drives results.

Job Responsibility:

• Own annual, quarterly, and monthly content calendar, ensuring content is
  strategically aligned with product launches, marketing campaigns, seasonal promotions,
  and key brand moments.
• Plan, create, and publish content across Instagram, TikTok, Pinterest, and YouTube,
  including static, short-form, and long-form video content. Content may include product
  storytelling, design inspiration, gemstone education, customer love stories, brand
  narratives, behind-the-scenes content, lifestyle and educational videos.
  
• Collaborate closely with the Growth Marketing Manager creating content for ads in
  multiple channels, Retention Marketing Specialist, and Graphic Designer to develop
  content that supports customer acquisition, engagement, retention, and overall business
  objectives.
  
• Write captions, scripts, hooks, and creative briefs while continuously testing content
  formats, storytelling angles, and creative concepts. Use performance data and audience
  insights to optimize content effectiveness and maximize engagement, shareability, and
  organic reach.
• Repurpose original content and user-generated content (UGC) across social media,
  email marketing, paid advertising, and other marketing channels to maximize reach,
  impact, and content efficiency.
  
• Stay ahead of platform trends, algorithm updates, cultural moments, and emerging
  content formats. Proactively bring fresh content ideas that feel native to each platform,
  identify opportunities for breakout content performance, and maintain alignment with premium brand positioning.
  

Who We're Looking For:

• A proven content creator with a strong portfolio demonstrating the ability to concept,
  shoot, edit, and publish high-performing content across TikTok, Instagram, YouTube, and
  Pinterest.
  
• A natural storyteller with strong communication skills, creative instincts, and visual taste,
  who understands how to create content that captures attention, builds emotional
  connection, and drives engagement.
  
• Deep understanding of social media platforms, algorithms, content formats, audience
  behavior, and emerging trends, with the ability to consistently generate fresh ideas and
  identify opportunities for breakout content performance.
  
• Comfortable appearing on camera and serving as one of the faces of the brand,
  while confidently creating content in a fast-paced environment using an iPhone and
  other creator tools.
• Highly organized, proactive, resourceful, and able to work independently while
  collaborating effectively with cross-functional teams.
  
• Strong commercial awareness and an understanding that content should support both
  brand building and business growth
• Familiarity with AI tools and a willingness to leverage them to improve productivity,
  streamline workflows, and enhance content creation.
• Experience in jewelry, fashion, beauty, luxury, lifestyle, or e-commerce brands is a plus.