Bilingual Store Manager (Full-Time) — Western Retail | Richmond Virginia

Are you a proven retail leader with the confidence, discipline, and experience to take an already high-performing store and elevate it to the next level?
Do you thrive in fast-paced environments where structure, accountability, and results matter? If so, we want you.

We are a rapidly growing Western apparel brand experiencing major expansion across retail, e-commerce, and distribution. Our Virginia location needs a true leader, someone who brings order, strategy, and strength to the floor.

What We’re Looking For

Required Experience & Skills

• 3 years of retail management experience (multi-department or high-volume strongly preferred)
• Bilingual: English & Spanish (required)
• Proven ability to lead teams with firmness, clarity, and professionalism
• Strong operational discipline with experience tightening processes, reducing waste, and improving store efficiency
• Master-level scheduling skills, build balanced schedules, move people around confidently, and maximize labor productivity
• Track record of improving store performance through structure, coaching, and accountability
• Comfortable with KPIs and performance reporting
• Able to roll up your sleeves and work side-by-side with the team when needed
• Western retail experience is a major plus

Leadership Expectations

We need someone who:

• Sets clear expectations and holds the team accountable
• Stays one step ahead, proactively spotting issues before they become problems
• Earns respect through fairness, consistency, and strong communication
• Brings the perfect balance of kindness, professionalism, and firmness
• Can coach a team of 20 young and hungry employees into high performers
• Creates and enforces a culture of structure, organization, and excellence

This store already generates strong sales numbers; your job is to bring discipline, organization, and efficiency so we operate like a top-tier retail machine.

Primary Responsibilities

• Lead, train, and develop a full retail staff
• Oversee daily operations and ensure store standards are met every day
• Manage all scheduling, staffing levels, and productivity KPIs
• Produce weekly performance reports (sales, attendance, productivity, COGS, shrink, payroll efficiency, etc.) with support from our accountant and project manager
• Enforce SOPs and ensure full compliance across all departments
• Maintain a clean, organized, customer-focused environment
• Partner with marketing to maximize traffic and convert customers
• Collaborate with executives on strategy, problem-solving, and long-term store improvement
• Lead by example, jump in on the sales floor when needed

What We Provide

We don’t expect you to run this store alone. You will receive:

• Highly competitive compensation (commensurate with experience)
• A dedicated accountant to help with all sales numbers, inventory, payroll, and reporting
• An Assistant Manager to support operations and workflow
• An executive team committed to your success
• A motivated staff ready to learn, grow, and step up

We believe in equipping our leaders with every tool they need to win.

If This Sounds Like You…

Apply today and take on a role where your experience, leadership, and discipline will be valued and rewarded.

Serious candidates only — this role requires strength, experience, and proven results.

Job Type: Full-time

Pay: $52,000.00 - $65,000.00 per year

Application Question(s):

• Do you have experience/knowledge/interest in Western/Country fashion and lifestyle?
• Are you proficient in Microsoft Excel or similar software?

Experience:

• Store management: 3 years (Required)

Language:

• English (Required)
• Spanish (Preferred)

Ability to Commute:

• Richmond, VA 23294 (Required)

Work Location: In person

Salary : $52,000 - $65,000