Head of Marketing and Communications $120K

Head of Marketing

Location: Los Gatos, CA

Company Overview: Join an innovative, high-growth Hospitality organization with deep European roots, now expanding aggressively across North America. We're a dynamic team blending old-world craftsmanship with cutting-edge technology, revolutionizing our industry through AI-driven insights, cloud-based efficiencies, and forward-thinking strategies. If you're passionate about scaling brand presence and driving measurable growth in a fast-paced environment, this is your opportunity to lead marketing at the forefront of innovation.

Job Summary

We are seeking a visionary Head of Marketing to lead our North American marketing efforts from our Los Gatos headquarters. This hands-on leadership role drives brand awareness, customer acquisition, engagement, and revenue growth by leveraging the latest digital tools, AI-powered analytics, and integrated systems. Reporting directly to the CEO, you'll build and guide a high-impact marketing team while optimizing every channel for maximum ROI in our expansion phase.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with North American growth goals, focusing on multi-channel campaigns across social media, digital advertising, content, email, and emerging platforms.
• Lead cutting-edge social media strategies, including organic growth, paid social (Meta, LinkedIn, TikTok, X, etc.), influencer partnerships, community management, and real-time trend leveraging with AI tools.
• Oversee implementation and optimization of modern marketing systems, including CRM/guest management platforms (e.g., HubSpot, Salesforce Marketing Cloud, or similar), marketing automation, and integrated guest/audience tracking for personalized experiences.
• Drive advanced tracking, attribution, and ROI measurement using AI-enhanced analytics (e.g., multi-touch attribution, predictive modeling, and tools like Google Analytics 4, Cometly, or custom AI dashboards).
• Manage performance reporting with real-time insights, dashboards (e.g., Tableau, Power BI with AI), A/B testing, and data-driven optimizations to maximize campaign efficiency and budget ROI.
• Integrate emerging technologies such as AI for content generation, personalization, sentiment analysis, predictive lead scoring, and automated workflows to stay ahead of industry trends.
• Build and mentor a talented marketing team, fostering innovation, collaboration, and a data-first culture.
• Collaborate with executive leadership, product, and sales teams on go-to-market strategies, partnerships, and market entry initiatives.
• Monitor competitive landscapes, consumer trends, and platform algorithms to adapt strategies swiftly.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10 years of progressive marketing experience, with at least 5 years in senior leadership, ideally in high-growth tech, consumer, or international brands scaling in North America.
• Deep expertise in current social media ecosystems, paid/organic strategies, and platform-specific best practices (including AI-assisted content and engagement tools).
• Proven track record with cutting-edge marketing systems: CRM/guest platforms (HubSpot, Salesforce), automation (e.g., Marketo, ActiveCampaign), and AI-powered tools for personalization, analytics, and ROI tracking.
• Strong proficiency in analytics and reporting tools (Google Analytics, Meta Business Suite, advanced attribution models, AI insights platforms like HubSpot Breeze or Salesforce Einstein).
• Experience measuring and optimizing ROI across channels, with a focus on data-driven decision-making, A/B testing, and performance dashboards.
• Knowledge of North American market dynamics, with bonus points for experience bridging European headquarters to U.S. expansion.
• Exceptional strategic, creative, and analytical skills; ability to thrive in a multicultural, entrepreneurial setting.
• Familiarity with modern stacks including AI content tools, social listening/sentiment platforms, and integrated marketing tech.

What We Offer

• Base salary of $120,000 (dependent on experience - DOE) plus a $20,000 annual incentive program tied to company growth, campaign performance, and individual KPIs.
• Significant equity participation to share in our high-growth success.
• Comprehensive benefits including health, dental, vision, 401(k) matching, and generous PTO.
• Opportunities for international travel and close collaboration with our European teams.
• A collaborative, innovative culture with access to the latest AI marketing tools, professional development, and cutting-edge resources.
• Relocation assistance for qualified candidates.

If you're a forward-thinking marketing leader excited to harness AI, advanced social strategies, and integrated systems to fuel explosive North American growth—even with a competitive base package offering strong performance upside and equity—we'd love to hear from you.