Marketing Operations Manager

A Brief Overview

We are seeking a dynamic Marketing Operations Manager to lead marketing efforts and serve as the key liaison between local leadership and national marketing teams. This role is ideal for a strategic thinker with strong execution skills who thrives in a fast-paced environment and is passionate about driving results through innovative marketing strategies.

What you will do

• Develop and implement annual and monthly marketing plans aligned with sales goals and approved budgets.
• Monitor and report on marketing performance, budgets, and ROI to leadership.
• Create and manage detailed creative briefs for marketing deliverables.
• Oversee website content and enhance the division’s digital presence.
• Execute digital marketing initiatives and optimize user experience.
• Coordinate and attend community events, grand openings, and networking activities.
• Manage targeted email campaigns and provide analytics reporting.
• Ensure brand consistency across signage, collateral, and model home presentation.
• Conduct market analysis and monitor competitive activity.
• Build relationships with real estate professionals and broker offices.
• Collaborate with online sales teams to improve lead quality and traffic performance.
• Maintain vendor relationships and coordinate professional photography.
• Manage social media calendars and guide local teams on best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum 3 years of marketing experience; real estate or homebuilding experience preferred.
• Strong proficiency in Microsoft Office and digital marketing tools.
• Excellent organizational, communication, and analytical skills.
• Valid driver’s license and ability to travel within the division.

EEO/ADA

The Company and its affiliates provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.