What are the responsibilities and job description for the Senior Manager, Analytics (Hybrid 2X's a week) position at Conexess Group?
Senior Manager, Analytics
Lead Analytics Strategy and Client Impact
- Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
- Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
- Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
- Translate complex data into clear, actionable insights that drive media performance and business outcomes.
- Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using media, behavioral, and business data.
- Ensure accuracy, consistency, and integrity across all reporting and analytics outputs.
- Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
- Maintain clear documentation of data sources, methodologies, and processes to support scalability and continuity.
- Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
- Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability of analytics operations.
- Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
- Oversee performance reporting, pacing, and insight delivery, ensuring clarity, accuracy, and actionable recommendations.
- Support portfolio-level forecasting, margin management, and financial health assessments.
- Diagnose performance challenges and build strategic plans that address root causes and drive efficiency and growth.
- Facilitate monthly invoicing process in partnership with Finance team
- Manage, coach, and support a team of analysts through clear direction, thoughtful feedback, and career development guidance.
- Foster a collaborative, high-performing team culture grounded in curiosity, accountability, and continuous learning.
- Demonstrate strong task management, delegation, and prioritization across client and team responsibilities.
- 7 years of experience in analytics, reporting, or a related field, with hands-on experience in digital marketing measurement.
- 2 years of people management experience, with a proven ability to mentor and develop analysts.
- Deep experience designing and delivering media measurement frameworks across multiple digital channels.
- Strong technical proficiency with SQL, Python, R, and BI/visualization tools such as Looker or Tableau.
- Familiarity with marketing and audience platforms (Google, Meta, Adobe, Salesforce) and data integration tools like Adverity, Fivetran, Funnel, or ChannelMix.
- Confident communicator who can present insights and recommendations to senior stakeholders.
- Highly organized and accountable, with a strong commitment to task management and follow-through.
- Curious, proactive, and resourceful, with a growth mindset and openness to feedback.
- Passionate about building strong teams, improving processes, and advancing analytics capabilities within an agency environment.