Content Specialist II - Adobe Experience Manager (AEM) platform

Content Specialist II - Adobe Experience Manager (AEM) platform - hybrid in Boston, MA

Candidate Value Proposition

The successful candidate will have the opportunity to:

• Collaborate across creative, technology, and marketing disciplines to shape and deliver impactful digital experiences.
• Influence user experience design by optimizing content strategy and execution.
• Bring content to life through Adobe Experience Manager (AEM), ensuring seamless integration across platforms.
• Work at the intersection of creativity and technology, contributing to projects that enhance engagement and elevate brand presence.

Position Overview:

The Content Strategist & AEM Specialist will develop and execute content strategies that align with our business goals and resonate with our target audience. This role is the ultimate collaborator, partnering with cross-functional teams like Marketing, UX, and technology. A day in the life, involves creating, managing, and optimizing content within the Adobe Experience Manager (AEM) platform to ensure a cohesive and engaging user experience across all digital channels.

Key Responsibilities:

Content Strategy Development and Management:

• Create, curate, and manage high-quality content (e.g., articles, blogs, videos, infographics) for various digital platforms.
• Ensure content is optimized for SEO and adheres to best practices for digital content.
• Maintain a content calendar to ensure timely and consistent content delivery.

Adobe Experience Manager (AEM) Administration:

• Manage and optimize content within the AEM platform, ensuring a seamless user experience.
• Develop and maintain AEM templates, components, and workflows to support content creation and publication.
• Troubleshoot and resolve AEM-related issues, working closely with IT and development teams when necessary.
• Execute the placement of content and assets for internal and external websites using AEM.
• Identify, evaluate, and resolve content-related issues and suggest improvements to support business needs.
• Collaborate with IT and UX on best practices for new AEM component creation, and applying best practices to content structure and organization within the CMS

Performance Analysis, Reporting & Optimization:

• Monitor and analyze content performance using analytics tools (e.g., Google Analytics, Adobe Analytics) to measure effectiveness and inform future strategies.
• Provide regular reports and insights to stakeholders, highlighting key metrics and recommendations for improvement.
• Collaborate with search engine optimization (SEO) to implement best practices to improve content visibility and ranking on search engines.

Collaboration and Coordination:

• Work closely with marketing, design, and development teams to ensure content aligns with overall campaign strategies and objectives.
• Train and support team members on AEM best practices and content management processes.
• Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences & campaigns in AEM.

Quality Assurance and User

Experience:

• Ensure that published content contributes to a positive user experience with intuitive navigation and appealing layout.
• Ensure that content meets accessibility standards, making it usable for all audience members, including those with disabilities.
• Understanding of Web Content Accessibility guidelines and how to apply them

Candidate Requirements/Must Have Skills:

• Experience: 3 years of experience in content strategy, content management, or a related role.
• Technical Proficiency: Expertise in Adobe Experience Manager (AEM), including experience with AEM templates, components, and workflows.
• Experience with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Familiarity with HTML/CSS for basic content formatting and customization.
• Proficiency with Adobe Target or ContentHub or other personalization tool

Soft Skills

• Attention to Detail: Strong attention to detail to ensure accuracy and consistency in published content.
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently.
• Communication Skills: Effective communication skills to collaborate with cross-functional teams.

Nice-To-Have Skills:

• Experience in a B2B or B2C industry is a plus.
• Experience with personalization and targeting within AEM.
• Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo).
• SEO Knowledge: Understanding of SEO best practices and how to implement them in content publishing.

Education: Bachelor’s degree