What are the responsibilities and job description for the Marketing Director position at Coldwell Banker Realty?
Marketing Director | Luxury Real Estate Team
We Have a Unique Opportunity for the Right Person
We are seeking an experienced, creative, and highly organized Marketing Director to join our premier Luxury Real Estate Team.
The ideal candidate is a strategic thinker with exceptional writing and communication skills, a strong eye for design, outstanding customer service abilities, and the capacity to thrive in a fast-paced, high-performance environment. This individual will oversee the planning, coordination, and execution of all marketing initiatives while working closely with our team and outside vendors to ensure every listing and campaign is presented at the highest standard.
This is a hands-on role that combines marketing strategy, creative direction, project management, and administrative coordination. If you excel at managing multiple priorities, have impeccable attention to detail, and enjoy being part of a team that consistently sets new benchmarks in luxury real estate, we would love to hear from you.
Key Responsibilities
• Oversee the planning, scheduling, and execution of all marketing initiatives for luxury property listings.
• Coordinate the creation of all marketing materials, including:
o Property brochures
o Email marketing campaigns
o Direct mail campaigns
o Website content
o Social media content
o MLS input and listing descriptions
o Property signage
o Copywriting
o Professional photography and videography
• Review and edit all marketing materials to ensure accuracy, consistency, brand standards, and exceptional quality.
• Coordinate listing launches and marketing timelines from pre-listing through closing.
• Assist in planning and executing broker events, open houses, client events, and special marketing initiatives.
• Prepare listing presentation marketing materials.
• Draft professional client correspondence, letters, and emails.
• Coordinate property sign installations, removals, and maintenance.
• Prepare monthly marketing and advertising reports for clients.
• Track and maintain marketing budgets and expenses for each listing.
• Manage website updates and digital content.
• Serve as liaison with public relations firms and media partners regarding press opportunities and features.
• Conduct competitive market research to identify trends and opportunities within the luxury real estate marketplace.
• Assist with administrative projects and other duties as needed.
Desired Skills
• Exceptional written and verbal communication skills
• Strong project management and organizational abilities
• Excellent attention to detail
• Creative mindset with a refined design aesthetic
• Ability to manage multiple projects simultaneously while meeting tight deadlines
• Self-motivated with a strong sense of initiative
• Professional, positive, and customer-focused demeanor
• Collaborative team player
• Event planning and coordination experience preferred
• Luxury real estate marketing experience is a plus
Qualifications
• Minimum of 5 years of professional experience in marketing, advertising, branding, graphic design, or a related field
• Minimum of 1 year of experience in the real estate industry preferred (real estate license not required)
• Advanced proficiency in:
o Adobe Photoshop
o Adobe InDesign
o Adobe Illustrator
o Microsoft Office Suite
• Experience with MLS Matrix, Top Producer, and CRM systems is preferred.
• Ability to analyze information, solve problems, and manage multiple priorities effectively.
• High level of professionalism and discretion when handling confidential information.
• Strong work ethic and commitment to producing exceptional results.
Position Details
Employment Type: Full-Time
Schedule: Monday through Friday | 9:00 AM – 6:00 PM
Location: In Office
Application Instructions
If you have a passion for luxury real estate marketing and are excited about creating world-class marketing campaigns, we encourage you to apply.
Please submit the following:
• Resume
• Cover Letter highlighting your relevant experience
• Portfolio or samples of marketing materials, graphic design work, or writing samples (if available)
Tell us why you're interested in this opportunity and how your experience makes you the ideal candidate to help elevate our luxury real estate marketing to the next level.
Join a team dedicated to excellence, innovation, and delivering an unparalleled luxury real estate experience.