Digital Marketing Director — Account & Project Leadership

About OmniFunnel Marketing

OmniFunnel Marketing is an award-winning, boutique performance marketing agency founded in 2005, headquartered in Miami Beach. We build full-funnel revenue systems for clients investing $50K–$200K /month in digital growth across DTC eCommerce, lead generation, hospitality, healthcare, and automotive verticals.

We are not a large agency trying to feel small. We are a small, senior team that consistently outperforms larger agencies because we invest in better infrastructure, sharper strategy, and people who actually understand the work.

Our tech stack includes proprietary AI/ML tools (DeepML, OmniModel, LLM training pipelines), server-side tracking architecture (Stape, sGTM, Conversion APIs), creative production automation, and marketing systems most agencies do not have the technical depth to build — let alone operate. Our clients include Celsius, MSI, MSCHF, Universal Music, Pioneer DJ, L’Oreal, and Tao Group. We’ve managed over $500M in ad spend across our portfolio.

You will work alongside a founder with 25 years of agency experience who leads strategy on every account. No junior bait-and-switch. No bureaucracy. Just sharp operators doing exceptional work for clients who invest seriously in growth.

The Opportunity

We are hiring a Digital Marketing Director who will serve as the strategic and operational backbone of the agency. This role sits at the center of everything we do — you will own client relationships and internal project delivery simultaneously, acting as the single point of accountability between our clients and our specialist team.

This is not a siloed account manager role where you relay messages. This is not a project manager role where you update timelines. This is both — and it demands someone who can think strategically, communicate with precision, and hold a high standard across every deliverable that leaves the building.

Account Management & Client Strategy

You are the client’s primary point of contact and strategic advisor. You run status calls, quarterly business reviews, and performance readouts. You’re not reading a script or relaying what someone else told you — you understand the data, you understand the strategy behind it, and you speak to both with confidence and clarity.

•      Proactive growth identification — When a client’s Meta campaigns are scaling but their email flows are underperforming, you see that gap before anyone points it out. You bring the recommendation, get client alignment, and coordinate execution internally.

•      Technical translation — When we implement server-side tracking through Stape and sGTM, you explain what it means for data accuracy and bottom-line impact without turning it into a technical lecture. When we restructure a Google Ads account into a segmented TOF/MOF/BOF funnel architecture, you walk the client through the reasoning and expected results.

•      Expectation management — You push back on clients when needed, advocate for the team’s process, and protect the quality of the work. You also know when to flex, when to accelerate, and when a client needs extra attention.

Project Management & Internal Operations

You own the delivery pipeline. Every project, every deliverable, every deadline runs through you.

•      Cross-discipline coordination — A single client engagement might involve paid media strategy, Klaviyo email flow buildouts, Shopify landing page development, creative asset production, and conversion tracking implementation — all running in parallel. You keep those workstreams connected and ensure nothing ships in isolation.

•      Strategic QA — You review deliverables before they reach the client. Does the campaign structure match the strategy we presented? Does the landing page align with the funnel we mapped? Is tracking firing correctly before launch? You catch misalignments before they become problems.

•      Project infrastructure — You manage our systems across Asana and keep documentation, briefs, and status updates current and accessible. You create clarity where complexity could create confusion.

Technical Depth We Expect

Paid Media & Tracking — You have done this work yourself.

Hands-on experience building, managing, and optimizing campaigns across Google Ads, Meta Ads, and ideally TikTok or LinkedIn Ads. You understand account structure, bidding strategies, audience segmentation, creative testing frameworks, and budget allocation across funnel stages. You have managed real ad spend and can read performance data without someone interpreting it for you.

You’ve implemented or worked directly with tracking infrastructure — GA4, Google Tag Manager, server-side tagging, Conversion APIs, and attribution modeling. You understand why first-party data strategy matters, what happens when tracking breaks, and how to diagnose discrepancies between platform-reported and actual performance.

You don’t need to be executing day to day. Our specialists handle that. But you need to be capable of it — because your ability to lead the team, QA the work, and communicate with clients depends on real experience, not surface-level familiarity.

Email & Retention — Strong working knowledge required.

You understand how lifecycle email and SMS programs work in eCommerce. You know the difference between a welcome series and a post-purchase flow and why the strategy behind each matters. Klaviyo experience strongly preferred. You can review flow logic, segmentation, and performance metrics and know whether the strategy makes sense.

SEO & AEO — Working knowledge required.

You understand organic search strategy fundamentals, on-page optimization, content strategy, and technical SEO. Familiarity with Answer Engine Optimization and how AI-driven search is reshaping organic visibility is a strong plus. You don’t need to be an SEO specialist, but you need to understand when and why we recommend it and how it fits into a broader growth strategy.

Design & Creative — Speak the language, not do the work.

You’re not designing ads or building brand systems. But you understand what good creative looks like in a performance context. You can evaluate whether ad creative aligns with campaign strategy, whether a landing page supports conversion, and whether visual assets meet the quality bar. You give actionable feedback to designers that goes beyond “make it pop.”

Web Development — Speak the language, not do the work.

You’re not writing code. But you understand how modern eCommerce and web platforms work. You know the difference between Shopify and Webflow and when each makes sense. You understand headless architecture at a high level. You can scope a development project, communicate requirements to a dev team, and identify when something is off. NetSuite SuiteCommerce exposure is a bonus.

What Success Looks Like

First 90 days: You’ve taken ownership of active client accounts with minimal hand-holding. You’ve built trust with clients through strategic insight, not just responsiveness. You’ve established a rhythm with the internal team that keeps projects moving and standards high. You’ve identified at least one meaningful growth opportunity within an existing account and brought it to the table with a clear recommendation.

Ongoing: You are the reason clients stay and grow. You are the reason the team delivers on time and on strategy. You are the person in the room who always knows what is happening across every account and every project — and who makes sure nothing ships that isn’t ready.

Qualifications

•      5–8 years in digital marketing with meaningful agency experience

•      Demonstrated hands-on background in paid media campaign management and performance analytics

•      Direct experience with tracking implementation and analytics infrastructure (GA4, GTM, server-side tagging)

•      Proven ability to manage client relationships and lead strategic conversations at the founder/CMO level

•      Strong project management instincts with experience coordinating cross-functional teams

•      Excellent written and verbal communication — you are organized, proactive, and allergic to letting things slip

Bonus Points

     Experience with Klaviyo, Stape, or server-side Google Tag Manager

     Familiarity with AI-driven marketing tools and automation workflows

     Background in eCommerce platforms (Shopify, Webflow, or SuiteCommerce)

     CRM experience, particularly with ActiveCampaign or HubSpot

     Exposure to creative production pipelines for ad and video content

Why OmniFunnel Marketing

•      Founder-led, senior-operator culture — No layers of middle management. Direct access to the CEO and strategic leadership on every account.

•      Proprietary technology — We build our own AI tools, run server-side tracking stacks most agencies can’t even diagram, and operate creative production pipelines that would take traditional teams weeks to build manually.

•      Premium client roster — Brands investing $50K–$200K /month who take growth seriously and expect agency partners to match that seriousness.

•      Depth over volume — We onboard 2–5 new clients per month maximum. Every account gets senior attention, not junior delegation.

•      Performance-aligned compensation — Our retainer structures include bonus mechanisms tied to profit outcomes, not vanity metrics.

•      Hybrid flexibility — Miami Beach headquarters with a hybrid work model. We value presence for collaboration and flexibility for focus.

To Apply

Send a message with a brief intro on why this role is the right fit for you, along with a link to your LinkedIn profile and resume. We’re looking for substance over polish — tell us what you’ve built, what you’ve managed, and why this seat makes sense for the next chapter of your career.