What are the responsibilities and job description for the Marketing Coordinator position at Cloud5 Communications?
About the Role
Cloud5 Communications is seeking a Marketing Specialist who understands how to market to hotels, ownership groups, and management companies. This is a hands-on, generalist role for a marketer who can balance creativity with precision—executing campaigns that support revenue growth, customer engagement, and brand visibility across the hospitality ecosystem.
You’ll work closely with Sales and cross-functional teams to bring marketing programs to life, from digital campaigns to large-scale industry events.
What You’ll Do
Campaigns & Hospitality-Focused Marketing
- Execute integrated marketing campaigns targeting hotels, ownership groups, and hospitality stakeholders (CIOs, VPs of IT, GMs, Ops, Finance).
- Support sales-aligned and account-based initiatives focused on expansion, renewals, and new services.
- Manage timelines, approvals, and details to ensure flawless execution.
Marketing Operations
- Own day-to-day execution in HubSpot (email, workflows, landing pages, reporting).
- Support campaign tracking and pipeline visibility in Salesforce.
- Maintain clean data, accurate reporting, and strong alignment with Sales.
Content & Writing
- Write clear, compelling copy for emails, landing pages, event promotions, sales enablement, and customer communications.
- Translate technical or operational concepts into messaging that resonates with hospitality leaders.
- Maintain consistent brand voice across all channels.
Social Media Strategy
- Help develop and execute social media strategies tailored to hospitality audiences.
- Create organic social content that supports campaigns, events, and thought leadership.
- Monitor performance and optimize based on engagement and reach.
Events & Industry Presence
- Support planning and execution of hospitality industry events (trade shows, conferences, customer forums).
- Manage logistics including timelines, vendors, booth assets, registrations, and post-event follow-up.
- Partner with Sales to ensure events drive pipeline, relationships, and ROI.
Qualifications:
What We’re Looking For
- 4–6 years of marketing experience, preferably in hospitality, travel, or B2B services.
- Hands-on experience with HubSpot and Salesforce.
- Strong writer with excellent attention to detail and editing skills.
- Solid grasp of hospitality-focused social media strategy.
- Highly organized, detail-oriented, and comfortable managing multiple initiatives at once.
- Collaborative, sales-aligned mindset with strong communication skills.
- Ability to thrive in a fast-paced, relationship-driven industry.
Nice to Have
- Experience marketing to hotel brands, ownership groups, or management companies.
- Exposure to account-based marketing or revenue-focused campaigns.
- Familiarity with hospitality events (HITEC, brand conferences, owner meetings).