What are the responsibilities and job description for the Group Creative Director Art position at ClifyX?
This role is for creatives who refuse to choose between craft and performance.
Client Interactive pairs enterprise grade engineering with world class creativity. We turn the systems clients already run data personalization AI into brand platform ideas that earn attention and drive outcomes. Our ambition is work that wins Lions for craft and Effies for performance.
We are building a flagship creative team accountable for both breakthrough brand platforms film OOH social and shippable digital experiences web app prototypes. You are the player coach. You hold the bar for taste storytelling interaction design and velocity.
Build an exciting new model with us. You will have direct access to senior leadership engineering firepower most agencies cannot access and the mandate to build a creative product. That is the upside. The tradeoff is you are helping build the engine while driving the car.
What you will do
- Craft and Story
- You will own the organizing idea and the system that brings it to life from narrative to production.
- Drive the big organizing idea and the system beneath it narrative arc voice visual language and extensions into culture.
- Craft concepts that show up at the moment of need persuasive on screen and driving behavior wherever people experience the brand in the world.
- Direct treatments boards casting POV editorial rhythm and partner with directors editors and finish to protect the idea through delivery.
- Use contemporary tools to visualize quickly boards, ripomatics lightweight demos gen AI pre viz. Then decide when to hand off to professional finishing for craft critical work or ship gen AI production for short form content where speed and iteration matter more than finish.
- Design campaign ideas as reusable systems templates tone kits motion grammar so value compounds over time and successive flights are smarter and cheaper.
- Digital and Interactive
- Brand platforms need to work in the real world not just look good in decks.
- Translate the brand platform and underlying technology into interactive systems web app service touchpoints and pair with strategy product and engineering to ship.
- Insist on interaction craft motion accessibility responsiveness performance and measurable outcomes activation conversion retention.
- Creative Leadership and Clients
- Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable. You are shaping how this team works not inheriting a playbook.
- Act as a trusted partner in senior rooms with concise powerful storytelling that closes.
- Translate creative value across the C suite brand business technology to align senior stakeholders direct creative teams and lead new business pitches decisively.
- Team and Operations
- Recruit mentor and develop CDs ACDs Senior Creatives while building diverse teams and inclusive rituals that produce better ideas faster.
- Work with Production and Operations to manage scope and timelines know when to ship v1 and when to finish for awards.
What you have done
- 12 plus years at agencies or studios that win with 3 plus years leading multiple accounts at the GCD level.
- Portfolio of award recognized brand campaigns and shipped digital experiences showing cultural impact or measurable behavior change.
- Led integrated teams from ideation to final master brief platform film digital production optimization.
- Proven client trust builder and closer in rooms that matter.
- You have been the most senior creative in the room and owned the outcome not just the idea.
- You speak strategy and data fluently brand lift funnel KPIs effectiveness without losing your creative soul.
You will thrive here if
- Worked in categories where legal says no 47 times before saying yes finance healthcare pharma generative AI
- Shipped digital interactive experiences along with campaigns at scale
- Get energized by teaching not just directing
- Built a case study from scratch and walked it onto a stage