Marketing and Sales Coordinator

Marketing & Sales Coordinator

Description: The Marketing and Sales Specialist is responsible for developing and implementing effective sales strategies and marketing campaigns to drive business growth and enhance brand visibility. This role requires a combination of analytical skills, creativity, and strong leadership to oversee the sales function and coordinate marketing efforts.

Exempt, Salaried, reports to Director of Sales

Salary:

Responsibilities:

Marketing

• Developing marketing strategies. Create marketing strategies that align with the company's goals. This includes identifying target audiences, researching competitors, and analyzing data to improve campaign results.
• Planning campaigns. Plan and coordinate advertising and promotional campaigns.
• Analyzing the performance of Campaigns. Set goals for campaigns, then measure and report on the performance of marketing campaigns and assess against these goals.
• Collaborating with other departments. Work with other departments, such as sales and product development, to plan and execute campaigns.
• Creating content. Develop content for social media platforms.
• Communicating with customers. Communicate with customers, leads, and prospects.
• Managing public relations. Coordinate public relations and outreach initiatives.
• Maintain Marketing documentation. Create, maintain, and update website and technical documentation.
• Support other marketing functions as determined by the Director of Sales.

Sales

• Market research. Gathering and analyzing information about customers and the industry to understand demand for products and services.
• Developing sales strategies. Working with sales to address gaps between inside and outside teams and more effectively target, engage, and convert buyers.
• Customer relationship management (CRM). Keeping in touch with qualified leads through emails, newsletters, SMS, and other methods.
• OEM Sales. Manage and maintain large OEM accounts. Communication between OEM customers, the sales department, and production.
• General Support. Support other sales functions as determined by the Director of Sales.

Qualifications:

• Associate's degree in a related field or minimum of 2 years’ experience.
• Excellent analytical skills.
• Excellent communication and interpersonal skills.
• Attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work with teams and collaborate.
• Time management and multitasking skills with the ability to prioritize tasks.
• Proficient in Microsoft 365, Photoshop, Adobe Illustrator, InDesign, Acrobat, and WordPress or other Web design software.

Benefits:

• Medical, FSA/HSA, EAP, dental, vision, and life insurance benefits are available after 90 days of employment.
• Paid holidays, Vacation, and PTO after 90 days of employment.
• Matching 401k retirement plans are available after 6 months of employment.