Analytics Manager

• Location: Hybrid – Boston
• Duration: 6-month contract
• Compensation: $70–$80/hour (W2)
• Work Environment: Cross-functional, high-visibility analytics team

Overview

A leading organization is seeking an experienced Analytics Manager to support its Insights & Analytics function. This role focuses on digital data operations, tagging governance, and performance reporting across CRM, web, and paid media channels.

You’ll play a key role in ensuring that data across digital touchpoints is captured, structured, and ready for analysis in alignment with enterprise measurement strategies. This position partners cross-functionally with marketing, analytics, operations, agency, and privacy teams to enable scalable and compliant measurement practices.

Key Responsibilities

• Lead tagging and taxonomy operations across digital channels (web, email, paid media), ensuring consistent and scalable data capture frameworks
• Oversee vendor and agency tagging execution, ensuring alignment with measurement specifications and campaign tracking standards
• Manage web analytics operations, including implementation and configuration of analytics platforms to support performance measurement
• Partner with privacy and legal stakeholders to ensure compliant data collection and usage practices
• Ensure data quality across third-party data sources, validating ingestion, mapping, and accuracy of media and campaign data
• Deliver reporting and insights across CRM, web, and digital marketing initiatives, including ad hoc analysis

Qualifications

• 5 years of experience in digital marketing analytics, with exposure to CRM and campaign performance measurement
• Strong understanding of tagging, taxonomy, and digital measurement frameworks
• Experience working cross-functionally with internal teams and external partners/agencies
• Hands-on experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Working knowledge of data privacy, consent, and compliance considerations

Preferred

• Experience in regulated industries (e.g., healthcare, life sciences, financial services)
• Familiarity with tag management systems (e.g., Google Tag Manager, Tealium)