Digital Marketing Coordinator

Located in Morrow, Georgia, Clayton State University is roughly 15 miles southeast of downtown Atlanta. The university offers employees an adaptable, collaborative environment that fosters professional and personal development.

The university is committed to having a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Clayton State offers multiple certificates, Associate's, Bachelor's, and Master's Degree programs, which currently enroll over 5,500 students in challenging campus and online courses.

Clayton State's main campus is situated on 214 beautiful acres in a lakeside setting just minutes from downtown Atlanta, making access to the vibrant metropolitan area swift. The Atlanta-Journal Constitution has named the university a Top Workplace in Atlanta for six consecutive years. The Chronicle of Higher Education also named Clayton State one of 79 higher education institutions across the nation in its list of 2017 Great Colleges to Work For.

The Marketing Coordinator helps plan, create, and execute a variety of marketing initiatives¿both traditional and digital¿to promote Spivey Hall's brand, performances, and educational and community engagement initiatives. This role combines event promotion, print advertising, and community outreach with digital strategies, including social media, email campaigns, SEO, and paid online advertising. The ideal candidate is a creative storyteller and a meticulous project manager, thriving in a dynamic, artistic, and collaborative setting.

• Campaign Planning & Execution: Assist in developing, scheduling, and rolling out integrated marketing campaigns across print, digital, and event channels. Maintain the marketing calendar to ensure deadlines and deliverables are met. Work with teams and vendors to produce creative materials for campaigns, including flyers, brochures, digital ads, and videos.
• Content Creation & Management: Draft, revise, and proofread content for websites, newsletters, press releases, and social media. Update (WordPress) website content via CMS, focusing on SEO best practices. Coordinate photography, videography, and design projects.
• Social Media Management: Develop and manage a content calendar across platforms like Facebook, Instagram, LinkedIn, and YouTube. Create engaging posts, monitor and respond to audience interaction, and adjust strategies based on performance metrics.
• Email Marketing: Build and distribute segmented campaigns to promote events, news, and special offers. Personalize content for distinct audience groups and analyze campaign metrics for ongoing improvement.
• Advertising & Promotions: Support traditional advertising methods (print, radio, outdoor, sponsorships) and digital advertising (Google Ads, paid social campaigns). Monitor ad performance and offer data-driven recommendations.
• Research & Reporting and Other Duties: Conduct market and audience research to spot trends and opportunities. Prepare regular reports on campaign performance, highlighting successes and areas for improvement. Other duties as required.

• Bachelor's degree in marketing, communications, or a related field. Two to four years¿ experience in marketing, including both digital and traditional channels. Arts marketing experience is a plus.

• Excellent writing, editing, and proofreading abilities. Strong organizational skills for managing multiple projects and deadlines. Proficiency in social media, email marketing platforms, and CMS. Basic knowledge of SEO, Google Analytics, and paid advertising. Familiarity with design tools like Adobe Creative Suite or Canva. Experience with Patron Manager is a plus. Ability to work independently and collaboratively

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Clayton State University will have a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Our statement of core values is adaptability, collaboration, excellence, integrity, and people-centered. Each Clayton State University community member is responsible for demonstrating and upholding these standards. More details on Clayton State's Statement of Core Values and Code of Conduct can be found online at https://www.clayton.edu/strategic-plan/mission-vision-values and https://www.clayton.edu/human-resources/current-employees/resources-policies

Offers of employment are contingent upon completion of a background investigation, including a criminal background check demonstrating eligibility for employment with Clayton State University, as determined by Clayton State University in its sole discretion, confirmation of the credentials and employment history reflected in application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug and alcohol screening. Candidate must disclose potential, actual, or apparent conflicts of interest in compliance.

Offers are made expressly subject to the applicable federal and state laws, statutes, rules, and regulations of this institution and the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Clayton State University is an equal employment, equal access, and equal educational opportunity and affirmative action institution. It is the policy of the University to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, AREA, ADA, E.O. 11246, and Rev. Proc. 75-50). Clayton State University is an Affirmative Action/Equal Opportunity Institution. For questions or more detailed information regarding this policy, please contact the Clayton State University Office of Human Resources at (678) 466-4230. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at (678) 466-5445.

This position may be considered a Campus Security Authority, CSA. A Campus Security Authority is a Clery-specific term that encompasses certain departments, groups, and individual employees who have a duty to report crimes they become aware of, as defined by the Clery Act.