What are the responsibilities and job description for the Digital Marketing Manager position at CivicMinds, Inc?
Paid Media Marketing Account Manager
Location: New York Metropolitan Area
About the Role
As a Paid Media Marketing Account Manager, you will work closely with cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing in search (SEM), social, and programmatic. You will ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong client relationships and guiding your team toward continued growth and success.
Responsibilities
- Manage and mentor a team of cross-functional digital marketing buyers or strategists.
- Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) and paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
- Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
- Dive into platforms to understand day-to-day campaign details and drive measurable success.
- Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
- Collaborate with internal teams and global teammates to align on cross-regional media strategy.
- Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
- Continuously refine and improve internal processes to drive team efficiency and performance.
- Focus optimization on revenue generation rather than brand awareness.
- Stay current on the latest SEM and digital marketing trends, tools, and best practices.
Requirements
- Hands-on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
- Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
- Proven track record with SEM and paid social campaign execution, optimization, and strategy.
- Agency experience is highly preferred.
- Solid background in digital marketing across multiple channels (search, social, display, programmatic).
- Proven experience in a managerial or supervisory role.
- Exceptional client relationship management, communication, and people management skills.
- Strong strategic and analytical thinking with excellent attention to detail.
- Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
- Bachelor’s degree in marketing, communications, or a related field.
- Experience selling consumer goods (e.g., food, clothing, toiletries, electronics, automobiles, appliances, etc.).
Interview Process
- Cognitive aptitude and typing test
- Logic assessment in Excel
Benefits
- Competitive salary based on education, experience, and skills
- Unlimited vacation policy
- Monthly phone stipend
- Comprehensive medical, dental, and vision insurance options
- 401(k) plan with matching
- Dog-friendly office
- Hybrid work opportunity
- Professional development program
- Bonus perk: $50/week Seamless allowance
Salary : $120,000 - $140,000