Marketing & Communications Manager (56311)

The City’s Parks & Recreation Department is looking for a forward-thinking Marketing & Communications Manager to lead a dynamic service unit dedicated to showcasing everything our parks, facilities, and programs have to offer.

About The Role

Under general direction, this position leads a specialized team responsible for developing, implementing, and delivering high-quality marketing, public relations, and promotional initiatives. You’ll craft integrated marketing and communication plans, steer major projects, and shape the public voice of the department across all media platforms.

As a key member of the leadership team, you’ll ensure our message is clear, cohesive, and inspiring—elevating not only the Parks & Recreation brand but the City’s overall image. You will also oversee budgets, guide staff, and champion strategies that enhance our online and social media presence.

This role offers the opportunity to think creatively, act strategically, and make a tangible difference in how our community experiences its parks, programs, and public spaces.

Essential Job Duties

• Deliver professional, positive, and respectful service to co-workers, residents, community members, and the public.
• Foster a productive and upbeat work environment that supports City and Department goals, policies, and initiatives.
• Lead, mentor, and develop team members—setting priorities, organizing workflows, and ensuring the team’s efforts align with organizational needs.
• Support a diverse system of parks, trails, natural areas, recreation facilities, and programs through innovative marketing and sponsorship development.
• Collaborate with staff to create engaging, brand-consistent content that highlights facilities, programs, and services.
• Develop and execute short- and long-range marketing plans that drive growth and expand public engagement.
• Prepare reports and studies to measure the economic impact and reach of marketing efforts.
• Perform professional media relations, marketing, and sponsorship sales duties.
• Write, design, and distribute promotional materials—including brochures, news releases, articles, website content, newsletters, and social media messaging.
• Serve as the department’s media liaison, responding to inquiries and managing sensitive communications with professionalism and tact.
• Plan and execute special events, grand openings, promotional activities, and trade show presence.
• Lead advertising campaigns that support revenue-generating programs, events, facilities, and rentals.
• Solicit, secure, and manage sponsorships that strengthen program funding and community partnerships.
• Communicate effectively with City departments, leadership, and the public.
• Assist in developing the Fun Times quarterly recreation guide—including editing, cost control, and managing tight production timelines.
• Coordinate media buys for the City’s major events and key recreation programs.
• Track, analyze, and maintain guest and member satisfaction data.
• Support member recruitment through outreach, calls, emails, and on-site engagement.
• Provide technical expertise and problem-solving support to staff as needed.
• Manage multiple projects simultaneously with accuracy and creativity.
  
  

Ancillary Job Duties

• Serve as spokesperson and primary contact for media interactions, ensuring accurate and positive coverage of department events and initiatives.
• Build and maintain professional networks with park agencies, event venues, and industry partners to stay informed on trends and best practices.
• Assist in planning and implementing recreation or aquatic programs when needed.
• Perform related duties as assigned.
  
  

Why Join the City of Wentzville?

The City of Wentzville is committed to being an employer of choice, offering prosperous and meaningful career opportunities and flexibility. The City offers excellent benefits, including health, vision, dental, employer-paid life insurance, long-term disability, a retirement pension, 13 paid holidays, five personal days, vacation time, sick time, tuition reimbursement, an employee assistance program, a discounted recreation center membership and much more.

To See The Full Job Description, Click Here

This job posting will remain open until a sufficient number of qualified applicants are received.

Job Qualifications – Education, experience, and training that are required or desirable in order to effectively perform the job at the time of hire. An equivalent combination of education, training, and experience will be considered. Additional requirements and/or substitutions may be requested and require the approval of HR.

• Bachelorʼs degree in Marketing, Communications, Public Relations, or related field required.
• Additional experience in the field may be considered in lieu of a degree.
• Minimum of five years of Marketing and Digital Marketing experience required.
• Additional job-related advanced degrees or certifications may be considered in lieu of experience.
• Proven expertise in editing and writing for publications, websites, and marketing materials required.
• CPR and First Aid Certification required
• Experience in creating a comprehensive marketing plan is preferred.
• Prior supervisory experience preferred.
• Valid driverʼs license required.
  

Knowledge, Skills, and Abilities – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with this position.

• Knowledge and thorough understanding of the principles and practices of public/media relations, promotion, and marketing.
• Excellence in building relationships within the community and membership base.
• Must be able to perform high-level analytical tasks.
• Must have working knowledge of department policy, laws, and regulations.
• Must be flexible with hours to match programs and events.
• Proven track record of meeting and exceeding sales and customer service goals.
• Ability to lead, monitor, and supervise employees to achieve goals that contribute to individual and organizational success.
• Ability to make quality decisions that impact the team and direction of project work.
• Ability to develop goals and plans to prioritize, organize, and accomplish work for self and others, as well as concentrate on multiple tasks simultaneously.
• Ability to manage and monitor division operations and services and implement procedural changes as needed to improve workflow and productivity.
• Excellent customer service skills with an energetic, enthusiastic, and motivational personality.
• Ability to communicate effectively and professionally with supervisors, subordinates, co-workers, and customers by telephone, in writing, and in person.
• Ability to work both independently and collaboratively in a team environment.
• Ability to use good judgment and think quickly and rationally in difficult or stressful situations.
• Proficiency in use of basic business software (word processing, spreadsheets, email, presentations), Adobe Creative Suite, and basic office equipment.
• Ability to provide exceptional service to internal and external customers.
• Regular attendance is a necessary and essential job duty. Job requires being reliable, responsible and dependable.