Digital Marketing & Sponsorship Coordinator (56310)

The Digital Marketing & Sponsorship Coordinator exercises considerable initiative being primarily responsible for developing and driving business goals for the Parks & Recreation Department's sponsorship strategy for financial growth of the organization. Incumbent plans and implements an assertive public outreach campaign to increase overall awareness of the Department’s benefits to its residents and community; designs, produces, and implements digital marketing and communications material for the promotion of Department programs and activities; and sells sponsorships to enhance events. This position is also responsible for the content management of the Department’s websites, social media accounts, digital marketing platforms, and the creation of email and/or digital marketing and communications campaigns. Individual must be skilled in seeking out, developing, and maintaining corporate partnerships and be able to assist in building strategies to enhance the Department’s brand. This position also assists in the production of quality photography and video content for Department use. Work in this position requires a high degree of independent judgment and expertise in planning projects, resolving technical issues, and administering projects within the framework of established policies.

Job Qualifications – Education, experience, and training that are required or desirable in order to effectively perform the job at the time of hire. An equivalent combination of education, training, and experience will be considered. Additional requirements and/or substitutions may be requested and require the approval of HR.

• Bachelor’s degree in Public Relations, Marketing, Journalism, Graphic Design, Communications, or closely related field required.
• Associate degree along with related professional experience may be considered.
• Additional job experience may be considered in lieu of a degree.
• Minimum of two years of specialized marketing work experience in promoting a large agency and associated programs or events to diverse communities required.
• Advanced skills in Microsoft Office, Canva, Spark, Indesign, Illustrator, Photo Shop, Word Press, Hootsuite, Constant Contact software applications required.
• Previous experience in soliciting sponsorship and negotiating contracts required.
• First-Aid/CPR certification preferred, or ability to obtain within 90 days of employment.
• Valid driverʼs license required.
  

Knowledge, Skills, and Abilities – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with this position.

• Advanced knowledge of principles, practices, methods, and techniques of marketing, communications, and public relations.
• Advanced knowledge in the use of Microsoft Office and/or Google Suites, Adobe Creative Suite, Dreamweaver, InDesign, Photoshop, Illustrator, Hootesuite and Content Management Systems for website maintenance.
• Advanced knowledge of principles and practices of graphic design and writing and editing techniques.
• Advanced knowledge of principles and practices of website content management and social media platforms.
• Must be highly proficient in graphic design and writing skills with excellent written, interpersonal and presentation communications skills.
• Working knowledge of principles and practices used in marketing and sales.
• Working knowledge in conducting market research and survey design.
• Working knowledge of relevant laws, rules, regulations, policies, and procedures.
• Working knowledge of principles and practices of administrative procedures and recordkeeping.
• Working knowledge of modern office practices, methods, and computer equipment and applications related to the work.
• Ability to expertly manage website content and social media platforms.
• Ability to expertly develop marketing materials, sponsorship plans, public relations programs and make public presentations.
• Ability to independently organize work, set priorities, meet deadlines, and follow up on assignments.
• Ability to work in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.
• Ability and experience in increasing both the quality and volume of media placements to advance brand awareness.
• Ability to build and maintain trust and confidence of Senior Management, co-workers, colleagues and external partners.
• Ability to demonstrate strong customer service skills and establish, maintain, and foster positive and effective working relationships.
• Ability to think analytically and solve problems efficiently.
• Ability to provide exceptional service to internal and external customers.
• Ability to effectively work well in a collaborative, team-driven environment.
• Ability to work a minimum of a forty-hour workweek, likely including some nights and weekends, with hours varying based on time of year, events, and projects.
• Ability to communicate effectively and professionally with supervisors, co-workers, and customers by telephone, in writing, and in person.
• Ability to use good judgment, make responsible decisions, and think quickly and rationally in difficult or stressful situations.
• Ability to develop goals and plans to prioritize, organize, and accomplish work, as well as concentrate on multiple tasks simultaneously.
• As required must be able to travel to City facilities, properties, and meeting locations to conduct on-site work in a timely manner.