What are the responsibilities and job description for the SOCIAL MEDIA SPECIALIST position at City of Miami Gardens?
General Description
Under administrative direction, incumbent is responsible for developing and managing engaging social media content that fosters an interactive relationship between the community and the Miami Gardens Police Department. This role focuses on enhancing the Department’s online presence, building strong social media communities, and aligning content with the agency’s goals and objectives. Analyzes social media platforms, adjust strategies, create new content, and update existing materials to increase outreach effectiveness. This position involves considerable independent judgment within established guidelines.
Essential Job Functions
This is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may be required to perform all duties listed, and may be required to perform additional, position-specific tasks.
Collaborate with Agency Staff: Work closely with internal teams to align branding, media, and community outreach efforts with the department’s goals and objectives.
Create Content Across Platforms: Develop and curate diverse content for social media channels including Facebook, Instagram, X (Twitter), YouTube, and TikTok (posts, stories, status updates, photos, videos, and pins).
Design Crime Prevention Materials: Create written and visual content, including newsletters, crime prevention materials, and employee highlights. Handle the copywriting, editing, and creative design process.
Develop and Manage Social Media Campaigns: Execute content plans, ensuring engaging, timely, and effective communication through all social media platforms.
Collaborate on Marketing Plans: Partner with agency staff to create marketing and communication strategies that leverage social media to engage the community.
Analyze Data & Adjust Strategies: Review social media metrics and analytics to gauge campaign effectiveness. Implement adjustments to improve engagement, reach, and overall performance.
Monitor and Respond to Online Interactions: Engage with followers, managing online conversations and responding in a timely, authentic, and professional manner.
Ensure Consistent Messaging: Maintain consistent and cohesive messaging across all social media platforms and collaborate with other departments to ensure uniform communication.
Manage Editorial Calendar: Develop and maintain a content editorial calendar to manage social media content, including planning specific campaigns.
Utilize Scheduling Tools: Demonstrate proficiency in using social media scheduling tools (e.g., Later, Plann, Hootsuite, Archive Social) to streamline posting and management tasks.
Track Trends and Opportunities: Monitor social media trends and identify opportunities for improvement and innovation in the department’s communication strategies.
Performs other related duties as assigned.
Minimum Qualifications
Knowledge, Skills, and Abilities: Exceptional oral, written, and interpersonal communication skills, with the ability to tailor messaging effectively for different audiences and communication channels. Proficient in creating compelling multimedia content using design tools such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, Acrobat) and Canva, with demonstrated experience in video editing, photography, and graphic design to produce engaging and visually consistent content.
Skilled in using Microsoft Office applications (Word, Excel, PowerPoint, Outlook) to organize, analyze, and communicate information clearly and efficiently. Experienced in navigating and managing major social media platforms, including Facebook, Instagram, YouTube, TikTok, Twitter (X), and LinkedIn, as well as utilizing social media management tools such as Hootsuite, Sprout Social, and Archive Social.
Adept at managing online communities by monitoring discussions, responding to public inquiries and feedback, and maintaining a positive and professional relationship with followers. Knowledgeable in handling online crises and reputation management, including responding to negative feedback in a timely and strategic manner. Proficient in using social listening tools to monitor brand sentiment and engagement trends.
Demonstrated ability to manage multiple projects independently, prioritize tasks, and meet deadlines. Strong time management and attention to detail are essential, along with a proactive and solution-oriented approach to problem-solving. Possesses a deep understanding of brand strategy and digital storytelling, with the ability to craft narratives that resonate with target audiences and maintain a consistent voice across platforms. Proficient in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including keyword research, on-page SEO, and content optimization for both social media and websites. Highly collaborative, with the ability to work cross-functionally with departments such as marketing, public relations, and leadership to ensure cohesive, accurate, and aligned messaging. Capable of adjusting quickly in a fast-paced environment and staying current with new trends, tools, and shifts in digital strategy.
Education & Experience Requirements: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field, or a minimum of three (3) years’ experience creating and managing social media content across platforms such as LinkedIn, YouTube, podcasts, Facebook, Instagram, TikTok, X, and others; to include previous experience using analytics platforms for obtaining data, such as Sprout Social and Google Analytics. Experience with photo/video equipment and multimedia experience preferred. Must have and maintain a valid Florida driver's license with a satisfactory driving history throughout employment. An equivalent combination of education, training, and experience may be considered. Such experience must be clearly documented on the application for consideration. Applicants qualifying for employment will be subject to a polygraph examination and an extensive background screening.
Supplemental Information
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.
The employee must occasionally lift and move up to 20 pounds. Specific vision abilities required by this job include close vision, ability to see in dimmed lighting and the ability to adjust focus. The noise level is quiet to moderately loud. Sometimes work is stressful when working under stringent time constraints. Work is performed in a temperature controlled modern office setting, mostly from a seated position at a modular workstation. May require flexible hours, including evenings, weekends, holidays and during emergency situations
Benefits Available To FULL-TIME Employees
Medical Insurance
Employees may enroll in the following optional programs at full cost, paid via payroll deductions:
How many years of experience do you have creating and managing social media content across platforms such as LinkedIn, YouTube, podcasts, Facebook, Instagram, TikTok, X?
Which best describes your level of education?
Please provide the social media platforms are you familiar with.
04
Do you currently possess a valid State of Florida Driver's License?
This position requires you to take and pass a polygraph examination and complete an extensive background check as a condition of employment. By selecting YES, you acknowledge and agree to this condition of employment if you are to continue in the selection process.
Are you able to work varying shifts, including nights, holidays and weekends?
Under administrative direction, incumbent is responsible for developing and managing engaging social media content that fosters an interactive relationship between the community and the Miami Gardens Police Department. This role focuses on enhancing the Department’s online presence, building strong social media communities, and aligning content with the agency’s goals and objectives. Analyzes social media platforms, adjust strategies, create new content, and update existing materials to increase outreach effectiveness. This position involves considerable independent judgment within established guidelines.
Essential Job Functions
This is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may be required to perform all duties listed, and may be required to perform additional, position-specific tasks.
Collaborate with Agency Staff: Work closely with internal teams to align branding, media, and community outreach efforts with the department’s goals and objectives.
Create Content Across Platforms: Develop and curate diverse content for social media channels including Facebook, Instagram, X (Twitter), YouTube, and TikTok (posts, stories, status updates, photos, videos, and pins).
Design Crime Prevention Materials: Create written and visual content, including newsletters, crime prevention materials, and employee highlights. Handle the copywriting, editing, and creative design process.
Develop and Manage Social Media Campaigns: Execute content plans, ensuring engaging, timely, and effective communication through all social media platforms.
Collaborate on Marketing Plans: Partner with agency staff to create marketing and communication strategies that leverage social media to engage the community.
Analyze Data & Adjust Strategies: Review social media metrics and analytics to gauge campaign effectiveness. Implement adjustments to improve engagement, reach, and overall performance.
Monitor and Respond to Online Interactions: Engage with followers, managing online conversations and responding in a timely, authentic, and professional manner.
Ensure Consistent Messaging: Maintain consistent and cohesive messaging across all social media platforms and collaborate with other departments to ensure uniform communication.
Manage Editorial Calendar: Develop and maintain a content editorial calendar to manage social media content, including planning specific campaigns.
Utilize Scheduling Tools: Demonstrate proficiency in using social media scheduling tools (e.g., Later, Plann, Hootsuite, Archive Social) to streamline posting and management tasks.
Track Trends and Opportunities: Monitor social media trends and identify opportunities for improvement and innovation in the department’s communication strategies.
Performs other related duties as assigned.
Minimum Qualifications
Knowledge, Skills, and Abilities: Exceptional oral, written, and interpersonal communication skills, with the ability to tailor messaging effectively for different audiences and communication channels. Proficient in creating compelling multimedia content using design tools such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, Acrobat) and Canva, with demonstrated experience in video editing, photography, and graphic design to produce engaging and visually consistent content.
Skilled in using Microsoft Office applications (Word, Excel, PowerPoint, Outlook) to organize, analyze, and communicate information clearly and efficiently. Experienced in navigating and managing major social media platforms, including Facebook, Instagram, YouTube, TikTok, Twitter (X), and LinkedIn, as well as utilizing social media management tools such as Hootsuite, Sprout Social, and Archive Social.
Adept at managing online communities by monitoring discussions, responding to public inquiries and feedback, and maintaining a positive and professional relationship with followers. Knowledgeable in handling online crises and reputation management, including responding to negative feedback in a timely and strategic manner. Proficient in using social listening tools to monitor brand sentiment and engagement trends.
Demonstrated ability to manage multiple projects independently, prioritize tasks, and meet deadlines. Strong time management and attention to detail are essential, along with a proactive and solution-oriented approach to problem-solving. Possesses a deep understanding of brand strategy and digital storytelling, with the ability to craft narratives that resonate with target audiences and maintain a consistent voice across platforms. Proficient in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including keyword research, on-page SEO, and content optimization for both social media and websites. Highly collaborative, with the ability to work cross-functionally with departments such as marketing, public relations, and leadership to ensure cohesive, accurate, and aligned messaging. Capable of adjusting quickly in a fast-paced environment and staying current with new trends, tools, and shifts in digital strategy.
Education & Experience Requirements: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field, or a minimum of three (3) years’ experience creating and managing social media content across platforms such as LinkedIn, YouTube, podcasts, Facebook, Instagram, TikTok, X, and others; to include previous experience using analytics platforms for obtaining data, such as Sprout Social and Google Analytics. Experience with photo/video equipment and multimedia experience preferred. Must have and maintain a valid Florida driver's license with a satisfactory driving history throughout employment. An equivalent combination of education, training, and experience may be considered. Such experience must be clearly documented on the application for consideration. Applicants qualifying for employment will be subject to a polygraph examination and an extensive background screening.
Supplemental Information
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.
The employee must occasionally lift and move up to 20 pounds. Specific vision abilities required by this job include close vision, ability to see in dimmed lighting and the ability to adjust focus. The noise level is quiet to moderately loud. Sometimes work is stressful when working under stringent time constraints. Work is performed in a temperature controlled modern office setting, mostly from a seated position at a modular workstation. May require flexible hours, including evenings, weekends, holidays and during emergency situations
Benefits Available To FULL-TIME Employees
Medical Insurance
- Aetna EPO Plan: The City covers 100% of the employee premium and 50% of dependent premiums.
- Aetna Choice 90% or Aetna Choice 100% Plan: The City contributes the equivalent of 100% of the EPO plan premium for the employee and 50% of dependent premiums.
- Waiver of Coverage: Employees who decline City health insurance and provide proof of other coverage, along with a signed waiver, receive a medical stipend of $125.00 bi-weekly.
- Employees may elect Dental and Vision coverage through Humana at full cost via payroll deductions.
- Basic Life and AD&D: Provided by the City at 1x the employee’s annual salary.
- Optional Coverage (employee-paid via payroll deduction):
- Supplemental Life Insurance
- Short-Term Disability
- Long-Term Disability
Employees may enroll in the following optional programs at full cost, paid via payroll deductions:
- Legal Shield
- Aflac
- Flexible Spending Account (FSA)through TASC
- Deferred Compensation through Mission Square and/or Ameritas
- Employee Assistance Program (EAP): Free and confidential support services.
- Personal Leave (PTO):
- Accrual of 176 hours annually, on a pro-rata bi-weekly basis.
- Usable for vacation, illness, or personal needs.
- Note: Bargaining unit members should refer to their respective Collective Bargaining Agreement (CBA).
- Paid Holidays:
- 13 paid holidays annually, including one floating holiday.
- Floating holiday must be used by the end of the fiscal year; not payable upon separation.
- The City participates in the Florida Retirement System (FRS).
- Employees contribute 3% of gross salary, or a different percentage as may be required by amended state law, toward retirement benefits.
How many years of experience do you have creating and managing social media content across platforms such as LinkedIn, YouTube, podcasts, Facebook, Instagram, TikTok, X?
- No Experience
- Less than 1 year experience
- 1 year to less than 2 years
- 2 years to less than 3 years
- 3 years to less than 4 years
- 4 years or more
Which best describes your level of education?
- High School Diploma or GED
- Some College
- Bachelor's Degree
- Master's Degree
Please provide the social media platforms are you familiar with.
04
Do you currently possess a valid State of Florida Driver's License?
- Yes
- No
This position requires you to take and pass a polygraph examination and complete an extensive background check as a condition of employment. By selecting YES, you acknowledge and agree to this condition of employment if you are to continue in the selection process.
- Yes
- No
Are you able to work varying shifts, including nights, holidays and weekends?
- Yes
- No
- Required Question
Salary : $125
