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MARKETING DIRECTOR

CITIZENS NATIONAL BANK
Sevierville, TN Full Time
POSTED ON 11/6/2025 CLOSED ON 12/1/2025

What are the responsibilities and job description for the MARKETING DIRECTOR position at CITIZENS NATIONAL BANK?

Description:

We are seeking a dynamic and strategic Marketing Director to lead our marketing initiatives. This role offers an exciting opportunity to shape our marketing strategies, oversee campaigns, and collaborate with cross-functional teams to achieve business objectives. If you are a visionary leader with a passion for innovative marketing, we invite you to join our team.

Key Responsibilities:

  • Develops short-term and long-term marketing and advertising strategies that will promote all service and products; develops and directs media advertising and sales literature directly or through advertising agencies and outside vendors.
  • Manages and develops departmental budgets for reaching the financial institution’s marketing goals and objectives; ensures marketing goals and objectives aligned with institutional policies and procedures.
  • Maintains professional contacts and keeps up with issues, trends, and developments within the financial industry.
  • Tracks and reports on the status of marketing expense including return on investment.
  • Develops, directs, and implements production and distribution of client announcements concerning new products and services; writes and edits all advertising copy and materials.
  • Review product and services offered by the competition and ensures a positive competitive response by the financial institution; submits suggestions and changes to meet the market’s competitive challenge.
  • Works with Community Relations Director to help develop and oversee social media platforms and content.
  • Performs other incidental and related duties as required and assigned.

Benefits:

  • Medical, Dental and Vision - 100% paid for the employee
  • Life Insurance
  • 401k
  • Short Term and Long Term Disability
  • Paid Time Off
  • Additional Voluntary Benefits

Join our organization and be part of a vibrant culture that values growth, collaboration, and innovation. We offer competitive compensation, professional development opportunities, and a supportive environment where your leadership can make a significant impact.

Requirements:

Skills and Qualifications:

  • Bachelor’s degree from four-year college or university or one to two years related experience and/or training or equivalent combination of education and experience.
  • One to three years of related marketing experience is required.

General hours are Monday through Friday from 8:00AM to 5:00PM.

We are an equal opportunity employer and welcome all qualified candidates to apply.

Salary.com Estimation for MARKETING DIRECTOR in Sevierville, TN
$141,825 to $178,143
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