Director of Marketing

Job Summary

The Marketing Director leads the development and execution of Arsenal Strength’s marketing strategy. This position turns the company’s business objectives into integrated campaigns that strengthen the brand, generate qualified demand, support the sales team, and contribute to profitable growth.

The Marketing Director is both a strategic leader and an accountable operator. The role establishes priorities, directs the internal team and outside partners, manages the marketing budget, and uses performance data to continually improve results.

Responsibilities

Strategy and Brand Leadership

· Develop and maintain the annual marketing strategy, operating plan, campaign calendar, and departmental budget.

· Protect and advance Arsenal Strength’s brand positioning, voice, messaging, and visual standards across every customer touchpoint.

· Translate company goals, product priorities, customer insights, and market trends into clear marketing initiatives.

· Monitor competitors and market conditions to identify opportunities for growth and differentiation.

Demand Generation and Revenue Support

· Build integrated campaigns across paid media, email, website, SEO, social media, events, partnerships, and content.

· Partner closely with sales to define lead stages, improve lead quality, strengthen follow-up processes, and measure pipeline influence.

· Own campaign goals, audience strategy, offer development, launch plans, conversion paths, and post-campaign analysis.

· Improve customer acquisition efficiency while supporting both new-customer growth and existing-customer expansion.

Team and Partner Management

· Lead, coach, and develop the marketing team while establishing clear ownership, priorities, deadlines, and performance expectations.

· Manage agencies, freelancers, media partners, creators, and other vendors to ensure quality, consistency, and return on investment.

· Create efficient workflows for project intake, approvals, content production, campaign execution, and reporting.

· Collaborate with executive leadership, sales, product development, operations, and customer-facing teams.

Measurement and Accountability

· Establish dashboards and reporting for qualified leads, pipeline, marketing-influenced revenue, conversion rates, acquisition costs, channel performance, and budget efficiency.

· Use HubSpot, Shopify, advertising platforms, website analytics, and other approved systems to maintain reliable performance reporting.

· Present results, insights, risks, and recommendations to executive leadership on a consistent schedule.

· Make informed decisions about where to increase, reduce, or redirect marketing investment.

Qualifications

· Seven or more years of progressive marketing experience, including leadership responsibility.

· Demonstrated success developing marketing strategy and converting it into disciplined execution.

· Strong understanding of brand management, digital marketing, content, paid media, email, SEO, websites, events, analytics, and customer journeys.

· Experience managing employees, agencies, vendors, budgets, and multiple concurrent initiatives.

· Ability to connect marketing activity to qualified demand, sales pipeline, revenue, and profitability.

· Clear written and verbal communication, sound judgment, strong organization, and a high level of ownership.

· Strong intuition on marketing vision, values, and execution.

· Bachelor’s degree in marketing, communications, business, or a related discipline preferred; equivalent relevant experience will be considered.

· Experience in fitness, strength equipment, manufacturing, B2B sales, or premium consumer brands is preferred.

Strong brand experience, required. Must have 3-5 years leading a team but also be willing to get their hands dirty, while possessing all the technical and strategic understanding required of a Director of Marketing.

This position is remote/hybrid in Knoxville, TN only or willingness to relocate to the area .

Join us as our Director of Marketing, where your innovative ideas will shape our brand’s future! We’re committed to empowering our team members through supportive leadership and exciting opportunities for growth—all within a vibrant work environment dedicated to excellence in marketing management.

Success means Arsenal Strength has a clear marketing direction, a consistent and differentiated brand, stronger alignment between marketing and sales, reliable campaign execution, and transparent reporting that shows how marketing contributes to company growth.

Pay: $77,873.95 - $110,000.00 per year

Work Location: Hybrid remote in Knoxville, TN 37921

Salary : $77,874 - $110,000