Regional Sales Representative

Cirris Inc. is seeking a driven and consultative Regional Sales Representative to promote and sell industry‑leading electrical cable and wire harness test equipment to manufacturing, MRO, government, and OEM customers within an assigned territory. In this role, you will manage the full sales cycle—identifying customer needs, recommending technical solutions, building long‑term customer relationships, and driving revenue growth.

This position combines strategic territory management with hands‑on customer engagement. You will collaborate closely with engineering, marketing, and customer support teams to deliver high‑quality solutions and an exceptional customer experience, while representing Cirris with professionalism and integrity.

Why Work at Cirris

At Cirris, you’re not just selling products—you’re helping ensure the quality and reliability of electrical systems used in everything from industrial equipment to advanced technology applications worldwide. Since 1984, Cirris has specialized in cable and harness testing, earning a reputation for technical excellence, customer trust, and long‑term partnerships.

People‑First Culture
Cirris offers a welcoming, respectful, and motivating work environment built on openness and empathy. Employees enjoy strong tenure, with an average service length of approximately 15 years, reflecting a culture where people choose to stay and grow.

Supportive Sales Environment
Sales team members are supported by knowledgeable engineering and customer support teams, allowing you to focus on consultative selling rather than transactional quotas. You’ll represent proven products with a strong market reputation.

Meaningful Benefits & Perks
Cirris provides competitive benefits including medical, dental, vision, retirement plans, paid time off, and additional perks such as gym membership allowances and a fully stocked kitchen at headquarters. The company has also been recognized by the Utah Work/Life Award for being a great place to work.

Community & Stability
Cirris is committed to employee well‑being and community involvement, actively supporting local service projects and charities while offering the stability of an established, privately held manufacturing organization headquartered in Salt Lake City, Utah.

Major Duties and Responsibilities:

• Develop and execute strategic plans to achieve sales goals within an assigned geographic territory.  

• Identify, qualify, and pursue new sales opportunities with manufacturing, MRO, government, and OEM customers.  

• Maintain and expand relationships with existing customers to support repeat business and long-term partnerships.  

• Assess customer needs and recommend appropriate electrical testing products and solutions.  

• Prepare and deliver professional product presentations, demonstrations, and proposals.  

• Negotiate pricing and contractual terms within established company guidelines.  

• Manage the full sales cycle, including lead generation, forecasting, pipeline management, and order processing.  

• Collaborate with internal teams, including marketing, engineering, and customer support, to ensure customer satisfaction.  

• Maintain accurate and timely records of sales activities, customer interactions, and forecasts using company systems.  

• Monitor market conditions, competitor activity, and customer trends to inform sales strategies.  

• Represent the company at trade shows, customer meetings, and industry events as required.  

• Comply with all company policies, ethical standards, and applicable legal and regulatory requirements.  

• Provide responsive, professional, and high-quality customer service before, during, and after the sale. 

Travel: 

• Regular travel is required within the assigned geographic territory to visit customers, prospective clients, and business partners.  

• Travel may include day trips and overnight stays, depending on customer needs, sales activities, and territory size.  

• Attendance at trade shows, training sessions, sales meetings, and industry events may require additional travel.  

• The ability to travel by car or commercial transportation in accordance with company guidelines is required.  

• Travel requirements may vary based on business needs. 

Education/Experience 

• Bachelor’s degree in business, engineering, or a related field, or an equivalent combination of education and relevant professional experience.

• Minimum of 5 years of progressive B2B sales experience demonstrating independent judgment and accountability for results.  

• Experience selling industrial, electrical, technical, or capital equipment is preferred.  

• Proven track record of achieving or exceeding sales revenue goals while managing an assigned territory with limited direct supervision.  

• Experience developing and executing sales strategies aligned with business objectives. 

• Ability to learn, understand, and communicate technical information related to electrical testing products and applications.  

• Experience delivering professional product demonstrations, presentations, and solution proposals is preferred.  

• Understanding of sales cycles, contract processes, and customer purchasing environments. 

 Desired Competencies 

• Advanced consultative selling skills, including the ability to analyze customer requirements and deliver tailored product solutions.  

• Strong negotiation and influencing skills, including the ability to make recommendations on pricing, product positioning, and sales strategy within established guidelines.  

• Excellent verbal, written, and presentation communication skills suitable for executive, technical, and operational audiences.  

• Strong relationship-building skills and the ability to operate autonomously while balancing multiple priorities.  

• Demonstrated organization, planning, and time-management skills in a results-driven environment.  

• Proficiency with CRM systems, sales reporting tools, and standard business software.  

• Analytical and problem-solving skills to evaluate customer needs, market conditions, and sales performance data. 

 Physical Requirements: 

• Physical demands: Regularly lift 50 pounds and use of hand and wrists when typing information on keyboard.  Must be able to twist, reach overhead, crawl, stoop, and bend to the floor.  Occasionally lift 50 pounds. 

• Visual accommodation: Must be able to read written materials and instructions to communicate with co-workers and customers. 

• Hearing accommodation: Must be able to make and receive phone calls. 

• Working conditions: Employee works in a clean environment with little exposure to fumes and dust.   Work may occasionally be performed in a manufacturing type environment. 

Benefits

Cirris offers a competitive and well‑rounded benefits package designed to support your health, financial well‑being, and work‑life balance, including:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and paid holidays
• Life and disability insurance
• Gym membership and wellness allowances
• Additional perks such as mobile device allowances and an employee‑focused, people‑first work environment

Cirris employees work in a welcoming and motivating culture built on respect, stability, and long‑term growth.

Equal Employment Opportunity

Cirris Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status in accordance with applicable federal, state, and local laws.

E‑Verify

Cirris Inc. participates in the E‑Verify program to confirm the employment eligibility of all newly hired employees, as required by law.

Salary : $55,000 - $95,000