Demo

Regional Sales Representative

Gabriella & Co
Salt Lake, UT Full Time
POSTED ON 4/17/2026
AVAILABLE BEFORE 10/13/2026

Regional Sales Representative (B2B | Electrical Testing Solutions)


Location (Remote / Home Office): Salt Lake City, Utah, United States (Central or Midwest territory preferred)

Travel: Regular regional travel (day trips overnights as needed)

Employment Type: Full-Time/Permanent

Reports To: Head of Sales & Marketing


About the Opportunity:

We’re partnered with a long-established, highly respected manufacturer in a specialized electrical testing niche supporting customers who build, process, and test electrical cables and wire harnesses. This organization is known for a customer-first, long-term approach—products are used for decades, and many customer relationships span years.


This is not a “hard sell” environment. Customers rely on technical guidance, responsiveness, and trustworthy support. The team is looking for a sales professional (or technically skilled industry professional who loves working with people) who can build relationships, solve problems, and grow a territory through consultative selling.


What You’ll Do:

As a Regional Sales Representative, you will own an assigned territory and drive growth by combining consultative selling with exceptional customer care.


Core responsibilities include:

  • Build and execute a strategic territory plan to achieve sales goals
  • Identify, qualify, and pursue new opportunities within manufacturing, MRO, government, and OEM customer segments
  • Maintain and expand relationships with existing customers to support repeat business and long-term partnerships
  • Assess customer needs and recommend appropriate electrical testing products and solutions
  • Deliver professional product presentations, demonstrations, and proposals
  • Negotiate pricing and commercial terms within established guidelines
  • Manage the full sales cycle: lead generation, pipeline management, forecasting, and order coordination
  • Partner with internal teams (marketing, engineering, customer support) to ensure customer satisfaction before/during/after sale
  • Keep accurate CRM records of activity, customer interactions, and forecasts
  • Monitor market activity, customer trends, and competitor insights to inform sales strategy
  • Represent the company at trade shows, customer meetings, and industry events


Travel & Work Style:

  • Regular travel within the assigned territory (some overnight stays)
  • Attendance at trade shows, sales meetings, and trainings may require additional travel
  • This is a remote / home office field travel role (not fully “on the road” every day). You’ll balance customer visits with supporting a large account base efficiently.


What Success Looks Like:

  • You build trust quickly and become a go-to advisor for customers
  • You create consistent pipeline activity and manage deals through to close
  • You’re organized, responsive, and follow through—customers feel supported
  • You collaborate well with internal teams and represent the company professionally
  • You can learn and communicate technical product value clearly (or you already know the industry)


Required Qualifications:

  • 5 years of progressive B2B sales experience with ownership of results (territory, quota, or comparable accountability)
  • Ability to operate autonomously, prioritize effectively, and manage a pipeline end-to-end
  • Strong communication skills: written, verbal, presentation (executive technical audiences)
  • CRM proficiency and disciplined documentation of activity and forecasting
  • Comfort learning technical concepts and translating them into customer value
  • Valid ability to travel regionally (car and/or commercial travel as needed)


Education: Bachelor’s degree in business, engineering, or related field or equivalent experience


Strongly Preferred Backgrounds (High-Value Targets):

Because this is a niche industry, the client strongly values candidates with cable/harness and electrical manufacturing context. Candidates from the following backgrounds often ramp faster:


  • Electrical Engineer, Test Engineer, Manufacturing Engineer
  • Production Supervisor (manufacturing environment)
  • QA / Manufacturing Quality (inspection, test, process)
  • Sales professionals already selling into cable/harness manufacturing, wire processing, or related electrical production environments


Important Cultural Fit:

This team prioritizes:


  • Customer-first mindset (service > pressure tactics)
  • Integrity and professionalism
  • Problem-solving and follow-through
  • Collaborative “team coverage” culture (team supports accounts when someone is away)


If your style is “hard close / transactional,” this may not be the right fit. If you’re relationship-driven, solution-oriented, and technically curious, you’ll likely thrive.

Salary.com Estimation for Regional Sales Representative in Salt Lake, UT
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