Director of Sales

What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100 unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

What is this role?

As the Director of Sales, you will support the execution of Cirkul’s commercial growth strategy across our established reusable hardware business, the expansion of our Ready-to-Drink (RTD) beverage platform, and future portfolio innovations. This role will be a key driver in bringing Cirkul’s go-to-market plans to life, particularly for RTD as the business scales across channels and route-to-market models.

This is a highly hands-on role for a proven sales operator who thrives in fast-growth, founder-led environments. You will manage key retail relationships, open new accounts across water and beverage sets, and bring a strong player-coach mindset to a growing sales organization. You will partner closely with leadership and cross-functional teams to execute channel strategy, customer plans, and revenue growth initiatives across mass, grocery, club, convenience, and natural channels.

What does an average day look like?

Driving Results

• Execute the commercial strategy to accelerate retail growth across Cirkul’s portfolio, with a focus on launching and scaling RTD beverages while maintaining and optimizing the reusable hardware business.
• Support sales KPIs tied to distribution, velocity, promotional effectiveness, and revenue growth, ensuring disciplined trade investment and strong ROI.
• Act as a key partner in the S&OP process by communicating demand drivers, customer plans, and promotional activity across operations, finance, and supply chain.
• Deliver profitable growth by balancing revenue, margin, and promotional investment across channels.

Taking Ownership

• Manage and grow key national and regional retail accounts, leading buyer meetings, line reviews, and joint business planning.
• Develop and refine customer playbooks, including selling stories, shelf strategy, promotional calendars, and activation plans.
• Support accurate forecasting at the account and channel level, contributing to monthly and quarterly demand planning.
• Support the Annual Operating Plan and budgeting process through customer-level inputs and growth initiatives.

Making Decisions

• Partner with leadership to execute channel strategies across grocery, mass, club, convenience, and natural.
• Analyze category trends, competitive activity, and performance data to prioritize opportunities and inform resource allocation.

Cultivating Relationships

• Collaborate cross-functionally with operations, marketing, data/analytics, and finance to ensure strong execution and scalable growth.
• Manage broker, distributor, and agency partners to extend market reach while maintaining brand standards and selling discipline.

Instilling Trust

• Promote a culture of ownership, transparency, and results.

Customer Focus

• Advocate for the customer internally by driving strong assortment strategies, in-store execution, and long-term partnership development.
• Proactively identify and pursue new distribution opportunities across channels with a growth-oriented, execution-first mindset.

What background should you have?

• 10 years of progressive sales experience in a high-growth CPG environment, with increasing responsibility.
• Strong understanding of selling into water and beverage categories, including data-driven selling and category management.
• Proven experience managing and growing key retail accounts across grocery, mass, club, convenience, and/or natural channels.
• Track record of helping scale brands through distribution expansion and revenue growth while maintaining strong fundamentals.
• Player-coach leadership style with experience managing small teams and directly owning major customer relationships.
• Solid financial acumen, including trade spend management, forecasting, and working knowledge of budgets and sales operations.
• Experience working with broker and distributor networks across multiple channels.
• Strong communication, presentation, and storytelling skills with buyers and internal stakeholders.
• Exposure to DSD or complex route-to-market models is a plus.
• High attention to detail, strong organization, and ability to manage multiple priorities in a fast-paced environment.

What do we offer?

• Competitive salary based on experience and market
• Health benefits, 401k match, and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products
• Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
• A culture that rewards results

Please note: At this time, we will not provide sponsorship for employment visas. Candidates must be authorized to work in the United States without current or future sponsorship.

Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.