What are the responsibilities and job description for the Marketing Coordinator position at Chick-fil-A?
Vision:
At Chick-fil-A Merrimon Ave, our vision is to create a world-class business that delivers world-class experiences for our guests. This role exists to embody and extend that vision by demonstrating that we are FOR our guests in every marketing initiative.
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Position Summary:
The Marketing Coordinator plays a vital role in bringing our brand to life in the restaurant and local community. This leader is responsible for creatively and strategically engaging guests through a variety of marketing initiatives, both in-store and in the community, that enhance guest experiences, build brand loyalty, and drive business growth.
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Key Responsibilities:
1. Guest Engagement & Brand Experience
- Develop and execute in-store and drive-thru guest engagement events.
- Lead product sampling efforts to introduce guests to new menu items and drive trial.
- Coordinate acts of kindness that delight guests and reflect our values.
- Plan and execute appearances of the Chick-fil-A Cow mascot for both in-store and community events.
2. Digital & Social Media Marketing
- Lead and maintain a strong and authentic social media presence (Instagram, Facebook, etc.).
- Create engaging content that reflects our theme of being FOR our guests.
- Collaborate with team members to generate user-driven content and highlight guest stories.
3. Chick-fil-A App Awareness & Utilization
- Drive awareness and usage of the Chick-fil-A App through on-site promotions and digital campaigns.
- Assist guests in downloading and using the app to enhance their experience and increase digital engagement.
- Monitor app performance trends and provide feedback to leadership.
4. Sales Growth Initiatives
- Develop creative strategies to increase check average through upselling and menu feature highlights.
- Partner with the leadership team to identify opportunities to support key dayparts and sales goals.
5. Community Presence
- Represent Chick-fil-A at local events and with community partners.
- Build relationships that reflect our commitment to being FOR our community.
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Qualifications:
- Passion for people, hospitality, and creating remarkable guest experiences.
- Excellent verbal and written communication skills.
- Proficiency with social media platforms and content creation tools.
- Self-motivated, organized, and able to manage multiple projects.
- Outgoing and enthusiastic personality; comfortable engaging with guests of all ages.
- Availability to work flexible hours including occasional evenings and weekends.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Salary : $45,000 - $50,000
