Director, FLEX Business Segment

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

FLEX: In North America, FLEX delivers game-changing power for professionals that outworks, outperforms, and outlasts the competition with its 24V cordless platform. Experience power that changes everything with FLEX 24V tools. Visit the Flex Website for more information: https://www.flex-tools.com/

Summary Of Responsibilities

The Director, FLEX Business Segment is responsible for the P&L, sales and setting the strategic direction, driving commercial execution, and leading cross‑functional alignment for the FLEX brand. This role partners closely with Finance, Sales, Product, Marketing, and Operations to deliver revenue growth, brand health, and operational excellence. The Director will foster a customer‑centric, continuous improvement mindset while building a high‑engagement team culture that supports long‑term brand growth and execution excellence. This is a growth opportunity where the leader demonstrates multi-faceted engagement, actively participating in all the various functions involved. This role focuses on brand strategy, portfolio leadership, commercialization, and cross‑functional influence across Marketing Product, Sales, Supply Chain, and Finance and the Global team.

Key Job Responsibilities – FLEX Business Segment

• Lead development and execution of the FLEX Business Segment brand strategy aligned with enterprise objectives of margin and owning the P&L for North America.
• Drive revenue and margin growth through deep engagement in traditional trade channels for Pro‑focused products, partnering closely with Sales and Finance to translate proven selling experience into executable, breakthrough channel strategies
• Identify and advance growth opportunities through portfolio optimization, channel expansion, and commercialization excellence.
• Provide leadership across Product, Marketing, Sales, and Operations teams supporting the FLEX brand.
• Drive retail and e‑commerce channel performance through joint business planning with key partners.
• Guide product roadmap planning, launch execution, and integration of consumer and customer insights.
• Establish operating rhythms, performance reviews, and KPI tracking to support execution and accountability.
• Partner with executive leadership to align FLEX priorities with broader North America and global strategies.
• Build and sustain a high‑performance, team‑based culture consistent with Chervon North America values, emphasizing engagement, retention, and talent development.
• Regularly communicate progress, risks, and opportunities to senior leadership.
• Demonstrate a willingness to engage with all functions and apply hands-on experience.
• Perform other duties as assigned.
  
  

Qualifications

Required Education and Experience:

• Bachelor’s degree required; MBA preferred.
• 5 - 8 years of progressive leadership in home improvement or related industries.
• Proven track record in profit and loss management exposure /Impact and leading businesses across multiple channels.
• Sales background with a proven track record of strong selling performance, ideally gained through frontline sales, key account management, or close partnership with sales teams.
• Demonstrated ability to translate channel strategy into executable marketing programs that drive sell in, sell through, and market share growth.
• Experience working with major retailers and e-commerce platforms. Extensive channel experience managing major clients and key accounts within the industrial sector.
• Experience building relationships to gain trust, communicating effectively, and inspiring a team to navigate change.
• Strong strategic thinking, analytical capability, and cross-functional leadership.
• Salary Range: $180k to $210k
  
  

Supervisory Responsibility

This position has supervisory responsibility and will Lead a cross-functional team covering Product, Marketing, Sales, and Operational support functions.

Travel

This position could require up to 30% travel.

Work Environment

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a gourmet café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.