Brand Marketing Manager | EGO

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

About Our Opportunity

As the EGO Brand Manager, you will be responsible for leading EGO brand building and marketing executing programs that increase brand equity, build brand awareness, influence product roadmap and drive long term brand strategies. You must possess excellent communication skills and collaborate effectively with team members across the global organization. The EGO Brand Manager requires experience developing advertising and digital campaigns with the ability to adapt to a fast-paced environment.

Key Responsibilities

• Brand Strategy: Responsible for developing and executing brand strategy to maximize EGO revenue and profit and increase market share. This includes brand positioning, consumer targeting and being the voice of the Brand in the organization.
• Advertising Strategy: Develop demand creation strategies to create brand awareness and product interest that leads directly to conversion, delivering on Brand KPIS. Including development and execution leadership for marketing advertising and digital campaigns.
• Product Launch: define product unique selling position and go-to-market plan across tactics to ensure successful, on time launch.
• Asset & Content Production: Lead and support development and execution of asset production to be used in new product launch materials, digital content, marketing campaign content and ecommerce needs.
• Agency & Vendor Management: manage relationships with internal services and external creative and digital agencies.
• Marketing Budget Management: Responsible for planning and managing the brand marketing budget to drive the planned results.
• Product Line Review Support: Working closely with Channel Marketing, Product and Key Account teams to deliver high quality, strategic presentations comprehensive of brand strategy, market trends, competitive insights, demand creation and sell-in strategy
• Brand Building: Lead the development of programs designed to establish and maintain brand presence in market including events, trade shows, and merchandising strategy.
• Brand Research: Utilize agency partners to develop consumer segmentation, consumer insights and brand awareness for actionable, data driven insights.
• Team Collaboration: Partner with internal business units across Marketing, Product Management, Industrial Design and Sales to collectively drive brand strategy.
• Global Team Building: Partner with the global teams to inform of North America Brand strategy and gain alignment.
  
  

Qualifications

• Bachelor’s degree in Marketing required; MBA preferred.
• 3-5 years of relevant experience required.
• Exceptional knowledge of marketing strategies, concepts and practices
• Strong project management and performance measurement skills
• Exceptional written, verbal, public speaking and communication skills
• Self-starter motivated by goals of project and challenges of fast paced environment.
• Leadership , problem-solving and communications skills
• Ability to analyze sales and market data and apply to decision-making.
• Digital campaign development experience preferred, including fundamental knowledge of consumer journey across tactics.
• Experience in the home improvement industry, working with key home center retailers is a plus.
• Salary Range: $90k to $120k
  
  

Supervisory Responsibility

This is an individual contributor role.

Travel

This job operates in a professional office environment, client locations and trade shows. This position requires up to 20% travel including potential international travel.

Work Environment

This job operates in professional office, retail, and outdoor environments as well as virtually. Expect to work 4-5 days/week in the office and 0-1 days/week virtually when not traveling.

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.