Product Manager

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary Of Responsibilities

The Product Manager will manage private brand product portfolios, partnering with key retailers to expand the product lineup and drive business growth. As the "Product Champion," you will lead product strategy from ideation through launch and lifecycle management, ensuring alignment with customer needs and company objectives. This role demands strong cross-functional communication, multi-national collaboration, and the ability to effectively sell strategies to retail partners.

You will work closely with teams in the US and Global Product Management counterparts at our headquarters in Nanjing, China, to deliver exceptional products that create value for end-users.

Key Job Responsibilities

Product Development

• Define product requirements and specifications, ensuring alignment between end-user needs, retailer requirements, and engineering feasibility.
• Own assigned product categories throughout the product lifecycle, from concept through end-of-life, refreshes, and next-generation product introductions.
• Develop business cases for new product opportunities by defining customer value, market potential, and commercial viability.
• Drive the development of innovative consumer products that deliver meaningful differentiation and value to targeted end users.
• Define product positioning, value propositions, feature sets, and pricing strategies.
• Support the development and execution of product roadmaps for assigned categories.
  
  

Competitive Intelligence

• Identify market and product opportunities through customer research, competitive analysis, and industry trend monitoring.
• Maintain a deep understanding of competitive products, technologies, and brand strategies across key competitor brands.
• Monitor and analyze market trends, including cordless technology, battery ecosystems, and evolving DIY consumer behaviors.
• Conduct product benchmarking and identify opportunities to strengthen competitive positioning and drive innovation.
  
  

Voice of Customer

• Serve as the voice of the customer throughout the product development process, ensuring end-user needs are reflected in product decisions.
• Partner with UX, industrial design, and engineering teams to translate customer insights into differentiated product features and experiences.
• Gather, prioritize, and communicate customer feedback to influence product strategy, roadmap planning, and feature development.
• Translate customer pain points and unmet needs into actionable product requirements.
  
  

Cross-Functional Collaboration

• Manage cross-functional product development efforts from concept through launch and post-launch optimization.
• Collaborate with engineering, sourcing, quality, packaging, and marketing teams to deliver products on time and within business objectives.
• Coordinate packaging development, product photography, video production, and digital content creation to support successful product launches.
• Work closely with commercial and sales teams to develop go-to-market strategies and support customer line reviews with product, market, and competitive insights.
  
  

Retail & Customer Partnership

• Build and maintain strong relationships with retail partners to understand their business objectives and evolving customer needs.
• Support product line reviews by presenting data-driven product recommendations based on customer and market insights.
• Facilitate regular business reviews and collaboration meetings to ensure alignment, transparency, and ongoing partnership success.
• Collaborate with retail partners to define product requirements, identify new opportunities, and drive continuous product improvements.
  
  

Qualifications

Qualifications:

Required

• Bachelor’s degree in Engineering, Business, Marketing, or a related field.
• 3 years of experience in product management, engineering, marketing, or related roles.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated experience defining product requirements, validating concepts, and successfully launching new products.
• Demonstrated project management skills, including experience leading products through stage-gate development processes.
• Experience with outdoor power equipment, power tools, consumer durable goods, or adjacent product categories.
  
  

Preferred

• Experience conducting market research, customer interviews, and concept validation activities.
• Experience conducting end-user research and translating insights into product requirements and features.
• Strong ability to collaborate effectively across cultures, functions, and geographic regions.
• Experience building and maintaining relationships with retail partners, key stakeholders, end-users, and field sales teams.
  
  

Supervisory Responsibility

This is an individual contributor role, with no direct reports.

Travel

This position will travel up to 25% domestically and internationally.

Work Environment

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.