Business Development Manager

About Us:
Founded in 1985, Charter Oak Home Care is Connecticut’s oldest home care company.  Having cared for his own family at home, our founder saw the need for such a service in our state and created a company dedicated to serving Connecticut’s elders in the comfort and security of their homes.  We are a veteran, family owned company providing non-medical home care services to older adults in Connecticut. We strive to live out our motto "Commitment to Serve” with values of caring, excellence, integrity and service.  With 40 years of home care experience, we are grateful to have earned an excellent reputation.  We are committed to enhancing the quality of life for seniors in their homes and are seeking a dynamic, results oriented Business Development Manager who shares this same vision.      

Position Overview:
Reporting to the President, the Business Development Manager will be the face of Charter Oak Home Care in the community and be responsible for sales/marketing in Litchfield County and the Farmington Valley.  Critical to our growth, this position requires a dynamic, personable, empathetic and results-oriented individual.  This person will cultivate strong relationships with key healthcare and community referral sources, ultimately driving growth and ensuring our company can serve more seniors.  This person will help guide our sales and marketing efforts, serving as the primary one to interface with prospective clients through the phone and care consultations.  The ideal individual will be a team player who is a self starter, is excited about helping shape sales and marketing initiatives and enjoys developing new relationships with older adults and their families.  If this is you, and you meet the criteria below we would love for you to apply!

Key Responsibilities:

• Relationship Development: Cultivate strong, on-going relationships with referral partners and with clients and families. Develop positive relationships with prospective clients and families.  Follow up on new client inquiries.
• Marketing: Help develop and implement marketing campaigns targeting key demographics, including families of aging adults, healthcare professionals, and community organizations. Assist with the creation of marketing material across communication channels, including social media, email, and direct outreach.
• Community Engagement: Act as a liaison between the company and the community, attending networking events, local health/senior fairs, conferences, and meetings to promote brand awareness and develop new relationships.  Travel in Litchfield County and the Farmington Valley.
• Referral Program Management: Oversee and manage the referral program to enhance its effectiveness and ensure high referral conversion rates, working closely with the office.
• Client Outreach and Onboarding:  Interface with clients by phone and in person, performing care consultations for new clients.
• Client Retention: Monitor client feedback, and ensure the highest level of satisfaction among clients and their families.
• Data and Reporting: Utilize CRM tools in Axiscare to track and analyze client engagement, satisfaction, and referral metrics. Generate reports to assess the effectiveness of marketing initiatives and suggest improvements.
• Collaboration with Office Team: Work closely with the office staff to identify growth opportunities and optimize the lead conversion process.

Qualifications:

• Experience: Minimum 3-5 years of experience in marketing, sales, or community outreach within the home care, healthcare, or senior services industry preferred
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred
  

Skills:

• Strong interpersonal and communication skills, with the ability to build rapport with clients, families, and referral sources
• Knowledge of the non-medical home care industry and its customer base in Connecticut is a plus but not required
• Experience with CRM software, marketing automation tools preferred
• Adept at working with Google Business Suite
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Proficient in written and verbal communication
• Self-starter with the ability to work independently and as part of a team

Personal Attributes:

• Compassionate, empathetic, and understanding of the needs of the elderly and disabled population.
• Strong problem-solving skills with a desire to grow
• Results-driven with a passion for customer service and relationship-building
• Ability to work flexible hours, including evenings or weekends when necessary, to attend events or meet with clients and referral partners.

Compensation & Benefits:

• Competitive salary and performance-based bonus opportunities
• Health Plan
• Matching 401K
• Paid time off (PTO) and holidays
• Collaborative environment and mission driven work
  

Salary : $60,000 - $80,000