Assistant Director of Marketing

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Assistant Director of Marketing

Overview

A fast-growing, values-driven organization is seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. This role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management. The company is expanding methodically and has a strong reputation for stability and community involvement.

Key Responsibilities

• Lead Media Strategy
• Oversee national media buying and planning for large-scale campaigns.
• Manage significant budgets and ensure efficient allocation of resources.
• Make data-driven decisions to optimize media performance.
• CRM & Email Marketing Oversight
• Provide leadership and guidance to the email marketing manager.
• Ensure effective customer segmentation and campaign execution.
• Analyze campaign results and adjust strategies to improve performance.
• Coach and mentor team members in CRM best practices.
• Cross-Functional Collaboration
• Work closely with Legal and other departments to ensure compliance and alignment.
• Participate in company events and foster a positive, engaged team culture.
  

Qualifications

• Proven experience in national media buying (corporate or agency background).
• Familiarity with CRM initiatives, email marketing, and customer segmentation.
• Strong analytical skills and ability to make data-driven decisions.
• Experience managing large budgets; retail or multi-location experience preferred.
• Ability to lead, coach, and mentor team members effectively.
  
  

Why This Opportunity Stands Out

• Join a growing business that continue to increase their revenue.
• Be part of a company that has a history of stability and has had zero corporate layoffs.
• Work in a tight-knit, energetic team that values collaboration and community involvement.
• Enjoy a culture that lives its values, gives back through scholarships and local non-profits, and celebrates success.
  
  

Salary: $100,000 to $115,000

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