What are the responsibilities and job description for the Assistant Director of Marketing position at CFS?
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Assistant Director of Marketing
Overview
A fast-growing, values-driven organization is seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. This role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management. The company is expanding methodically and has a strong reputation for stability and community involvement.
Key Responsibilities
#HYBRID
Assistant Director of Marketing
Overview
A fast-growing, values-driven organization is seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. This role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management. The company is expanding methodically and has a strong reputation for stability and community involvement.
Key Responsibilities
- Lead Media Strategy
- Oversee national media buying and planning for large-scale campaigns.
- Manage significant budgets and ensure efficient allocation of resources.
- Make data-driven decisions to optimize media performance.
- CRM & Email Marketing Oversight
- Provide leadership and guidance to the email marketing manager.
- Ensure effective customer segmentation and campaign execution.
- Analyze campaign results and adjust strategies to improve performance.
- Coach and mentor team members in CRM best practices.
- Cross-Functional Collaboration
- Work closely with Legal and other departments to ensure compliance and alignment.
- Participate in company events and foster a positive, engaged team culture.
- Proven experience in national media buying (corporate or agency background).
- Familiarity with CRM initiatives, email marketing, and customer segmentation.
- Strong analytical skills and ability to make data-driven decisions.
- Experience managing large budgets; retail or multi-location experience preferred.
- Ability to lead, coach, and mentor team members effectively.
- Join a growing business that continue to increase their revenue.
- Be part of a company that has a history of stability and has had zero corporate layoffs.
- Work in a tight-knit, energetic team that values collaboration and community involvement.
- Enjoy a culture that lives its values, gives back through scholarships and local non-profits, and celebrates success.
#HYBRID
Salary : $100,000 - $115,000