CRM/ Email Marketing Specialist

Job Title: CRM / Email Marketing Specialist

Location: Remote/Flexible

Type: Hourly Project Work with option to scale

About Us:

Cereus Marketers is a dynamic and rapidly growing marketing agency specializing in building scalable, high-performance marketing ecosystems that drive measurable growth and lasting impact. We work with purpose-driven brands in the lifestyle, wellness and outdoor industries dedicated to making a positive impact. As part of our team, you’ll report directly to the Head of Digital Marketing and collaborate with strategists, creatives, and content specialists to help our clients build meaningful connections and drive performance through CRM and email marketing. This is an exciting time to join our growing agency as we expand our impact and client base.

Position Overview:

Cereus Marketers is seeking a skilled and strategic CRM / Email Marketing Specialist to lead lifecycle marketing and retention efforts across a portfolio of client accounts. This role is perfect for someone who thrives in a fast-paced, agency environment and has a passion for helping wellness and outdoor brands engage their communities through segmentation, automation, and data-driven content.

As this is a contract position, this role requires use of personal equipment. 

Responsibilities:

Email Campaign Development & Execution

• Create and manage email marketing calendars and workflows across various client accounts.
• Write compelling, on-brand copy and collaborate with designers to develop email templates that drive engagement.
• Execute campaigns across platforms multiple Client platforms such as Active Campaign, Klaviyo, Mailchimp, and HubSpot.
• A/B test subject lines, creative, and content to optimize open rates, click-through rates, and conversions.

CRM Strategy & Automation

• Build and manage customer journeys, automated flows, and triggered messages based on user behavior and lifecycle stage.
• Develop segmentation strategies that increase personalization and performance.
• Maintain and grow healthy, compliant email lists through lead generation, preference centers, and data hygiene practices.

Analytics & Reporting

• Analyze performance metrics and report on key KPIs including open rates, click-through rates, revenue attribution, and list growth.
• Make data-driven recommendations to continuously improve CRM/email marketing strategies.
• Present insights and optimization strategies to internal teams and clients.

Platform Expertise

• Ensure CRM/email marketing best practices are being followed across all clients.
• Stay current on privacy regulations (e.g., GDPR, CAN-SPAM), platform capabilities, and industry trends.
• Recommend new tools or features to enhance performance and efficiency.

Qualifications:

• 3 years of CRM and email marketing experience, ideally within an agency or multi-brand environment.
• Strong expertise with platforms like Klaviyo, Mailchimp, HubSpot, and other ESPs.
• Experience building and optimizing automations, segments, and dynamic content.
• Excellent copywriting, editing, and content strategy skills.
• Strong analytical and reporting skills; experience with Google Analytics, UTM tracking, and CRM data analysis.
• Detail-oriented, highly organized, and comfortable managing multiple client accounts and calendars.
• Strong communication and collaboration skills.
• A genuine interest in wellness, outdoor, or lifestyle brands is a plus.

Why Join Cereus Marketers?

• Collaborative and flexible work environment that values creativity and innovation.
• Flexi-Fridays and the ability to work remotely.
• Opportunity to work with purpose-driven brands that inspire movement, balance, and community.
• Strong professional growth and learning opportunities, including ongoing trainings and certifications.
• In-person client meetings and events that foster deeper relationships and hands-on learning.
• Be part of a fast-growing agency with real opportunities for advancement.

Compensation Range:

This is a contractor position with an hourly rate of $25-40/hour, depending on experience, skillset, and client scope. Approximately 15–20 hours per week with the potential to grow based on performance and agency/client needs.