Copywriter - Brand (Celsius)

Copywriter – Brand (Celsius) 

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS® brand upon joining the organization. 

As part of our growing portfolio, Alani Nu is a fast-growing wellness brand dedicated to empowering women and bringing a fresh, energetic perspective to the health and wellness space. We foster a dynamic, collaborative culture where creativity, innovation, and passion are celebrated. Team members are encouraged to think boldly, move quickly, and help shape a brand that’s redefining what wellness looks and feels like.  

If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Copywriter – Brand (Celsius) opening. 

We promptly review all applications. Highly qualified candidates will be contacted for interviews. This is an ‘in office’, full time position at the Celsius HQ in Boca Raton, Florida.  
 

Reports to: Associate Creative Director – Brand (Celsius) 

The Copywriter – Brand (Celsius) is a creative, strategic storyteller responsible for crafting compelling, high-performance messaging across packaging, POS, campaigns and digital platforms. From actionable headlines to campaign narratives, this role helps translate brand strategy into words that energize, inform and excite. The copywriter will play a key role in shaping Celsius’ creative output – collaborating with ACDs, designers, and marketing teams to ensure Celsius’ voice is clear, consistent and continually evolving with the brand.   

The ideal candidate is a detail-oriented, conceptual thinker with strong writing fundamentals and a passion for building brand presence and distinction through copy. They should be fluent in writing within brand guidelines, applying and developing messaging hierarchies, and ensuring clarity across product lines and consumer touchpoints.  

Responsibilities

• Write clear, engaging copy across campaigns, packaging, POS, digital and social channels  

• Support concept development through headlines, flavor naming and short-form storytelling 

• Translate brand strategy, product benefits, and marketing briefs into compelling consumer-facing copy 

• Collaborate with ACDs, designers and senior writers to ensure cohesive visual-verbal execution 

• Ensure clarity and differentiation across product SKUs by tailoring messaging to highlight unique benefits, personalities, flavors or formats 

• Proofread, edit and refine copy with strong attention to grammar, tone and detail 

• Maintain consistency of brand voice across all deliverables 

• Participate in creative brainstorms, contributing strong ideas and conceptual thinking 

• Adapt quickly to feedback and thrive in a fast-paced environment 

• Assist with legal copy reviews and cross-functional copy alignment as needed   

• Assist with the development of global copy, thinking strategically about specific product and marketing placements  

• Stay attuned to cultural language trends, competitor messaging and evolving brand voice opportunities 

• Assist with presentation development as needed 

• Portfolio Required: Please include a link to your portfolio in your resume, showcasing strength in short-form writing, campaign headlines, packaging copy & digital assets 

• 3-5 years of copywriting experience, ideally in CPG, lifestyle, wellness or beverage categories 

• Strong command of grammar, tone and storytelling 

• Highly collaborative, adaptable and eager to grow 

• Ability to balance creativity with clarity, precision and brand discipline 

• Organized, deadline-driven and comfortable working in a fast-paced environment 

• Familiarity with prompting AI tools like ChatGPT for ideation or drafting is a plus  

• Comprehensive Medical, Dental & Vision benefits 

• Long- and short-term disability 

• Life insurance 

• 10 Vacation days per year subject to accrual policy 

• 11 Company paid holidays 

• 401(k) with Company match 

• Identity theft and legal services 

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company.  This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans). 
 

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com. 

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. 

Conceptualization and Design: Collaborate closely with the Digital/Campaigns team to conceptualize and develop creative strategies and designs that elevate the brand's visual identity.   

Photo Shoot concepts and Collaboration: Contribute creative concepts and provide design direction and support to bring the brand's vision to life through captivating visual imagery.