Senior Social Media Analyst (Remote)

Location: Telecommute

Job Type: Contract

Compensation Range: $65 - 75 per hour

We are looking for a Social Insights Analyst to bridge the gap between raw social data and actionable marketing strategy. This isn't just a reporting role. You will be a strategic partner, translating complex social signals into clear business intelligence that informs how our client engages with millions of music fans, artists, and creators globally.

Responsibilities:

• Turn Social Signals into Business Intelligence: Lead complex analysis to answer high-value strategic questions. You will differentiate between general cultural enthusiasm and true brand-specific equity.
• Embed Insights into Strategy: Participate in content reviews and planning sessions to ensure data directly informs messaging, audience segmentation, creator activations, and campaign optimizations.
• Build Predictive Models: Establish sentiment and conversation baselines to inform annual strategies. You'll develop frameworks to identify emerging themes and cultural shifts before they hit the mainstream.
• Executive Reporting & Visualization: Design executive-ready dashboards and concise narratives for senior leadership, distilling complex platform data into clear recommendations.
• Collaborate Cross-Functionally: Act as a key partner to Brand Marketing, Communications, Paid Media, and Consumer Insights, ensuring a specialized social lens is applied to broader business goals.
• Manual Deep-Dives: Perform granular analysis that automated tools miss-such as weighing the sentiment of specific comment threads versus total volume.
  
  
  

Qualifications:

• Analytically Rigorous: You have a deep fluency in social platforms and digital culture. You don't just report numbers; you interpret their meaning.
• Culturally Fluent: You live and breathe music, entertainment, and internet culture. You understand the "why" behind performance spikes for major global artists and creators.
• A Storyteller: You can translate ambiguity into clarity, building a narrative that resonates with both junior execution teams and C-suite executives.
• Discreet & Precise: You are comfortable handling confidential information and brand-sensitive reporting with the highest level of professional discretion.
• 7-10 years in social analytics, brand intelligence, marketing analytics, or consumer insights.
• Technical Mastery: Deep experience with social platform business suites (Meta, X, TikTok, etc.) and an understanding of API limitations.
• Tool Proficiency: Expertise in social listening tools such as Brandwatch, Listen First, Sprinklr, or Sprout Social.
• Statistical Expertise: Proven ability to build analytical frameworks and set up complex experiments to measure brand sentiment.
  
  
  

Preferred:

• Experience in music, entertainment, tech, or subscription-based industries.
• Experience embedding directly within brand or creative teams.
• Background in measuring consumer trust or subscription behavior.
• Advanced data visualization skills.
  
  
  

Definition of Success:

• Success in this role means moving beyond the "what" to the "why." You will have succeeded when you can look at a viral moment and accurately determine if it moved the needle for specific brand equity or simply generated engagement for an individual creator or artist. You are the bridge that connects raw data to a smarter, faster, and more creative marketing organization.
  
  
  

JOBID: 032026-128256

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.