What are the responsibilities and job description for the Content Marketing Specialist position at Cella?
Location: Atlanta, Georgia
Job Type: Contract
Compensation Range: $35 - 40 per hour
We are looking for a Content Marketing Specialist to design and implement high-performance content strategies that boost lead generation, audience interaction, and sales. This position requires a mix of high-level strategy and creative execution, managing the entire content workflow-including initial brainstorming, messaging, drafting, distribution, and data-driven refinement.
The perfect fit is a talented writer and storyteller capable of turning technical product features into persuasive narratives that address specific customer pain points. You will collaborate with marketing leaders and cross-departmental teams to produce assets that emphasize our competitive edge and bolster our wider marketing goals.
You will produce material for a diverse range of platforms-such as our corporate site, retail partners, paid media, email, and video-with a prioritized focus on SEO, AEO (Answer Engine Optimization), and SGE (Search Generative Experience) compatibility.
Responsibilities:
Content Strategy & Planning
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Job Type: Contract
Compensation Range: $35 - 40 per hour
We are looking for a Content Marketing Specialist to design and implement high-performance content strategies that boost lead generation, audience interaction, and sales. This position requires a mix of high-level strategy and creative execution, managing the entire content workflow-including initial brainstorming, messaging, drafting, distribution, and data-driven refinement.
The perfect fit is a talented writer and storyteller capable of turning technical product features into persuasive narratives that address specific customer pain points. You will collaborate with marketing leaders and cross-departmental teams to produce assets that emphasize our competitive edge and bolster our wider marketing goals.
You will produce material for a diverse range of platforms-such as our corporate site, retail partners, paid media, email, and video-with a prioritized focus on SEO, AEO (Answer Engine Optimization), and SGE (Search Generative Experience) compatibility.
Responsibilities:
Content Strategy & Planning
- Work with leadership to assist in building content roadmaps that support new product rollouts, marketing campaigns, and growth targets.
- Analyze market gaps and competitor weaknesses to help craft unique product stories.
- Propose creative concepts and narrative structures that demonstrate our brand's distinct value proposition.
- Partner with cross-functional teams to build content schedules tailored to specific buyer personas and their purchasing paths.
- Draft premium, results-oriented copy for: website and landing pages, e-commerce product descriptions, digital ads, sponsored articles, email sequences, and YouTube metadata.
- Build "problem-to-solution" narratives that effectively pitch the product's benefits.
- Adapt brand messaging to suit various audience segments and stages of the sales funnel.
- Maintain a unified brand identity, tone, and voice across every piece of content produced.
- Produce assets optimized for traditional search engines, voice/AI answer engines, and generative search environments.
- Perform keyword analysis and weave search-based insights into the writing process.
- Track key performance indicators (KPIs) including site traffic, user retention, and conversion rates.
- Iteratively improve content based on data insights, evolving search trends, and campaign results.
- Coordinate with the broader marketing team to provide the necessary assets for integrated campaigns and seasonal promotions.
- Supply foundational messaging and creative collateral for use across diverse marketing touchpoints.
- Build content designed to educate, inspire, and move prospects toward a purchase.
- Leverage helpful, search-friendly storytelling to increase organic traffic and brand awareness.
- Craft compelling calls-to-action that funnel users to the site and deepen their interaction with our solutions.
- 3 years of professional experience in digital marketing, copywriting, or content strategy.
- Proven track record in SEO writing and an understanding of the AEO/SGE/GEO landscape.
- Background in drafting content for e-commerce platforms or retail marketplaces.
- Competency with marketing tech stacks and SEO tools (e.g., SEMrush, Google Analytics).
- Prior experience assisting with product marketing or go-to-market strategies.
- Excellent narrative skills with the ability to simplify complex concepts into relatable customer benefits.
- Can commute 5 days onsite to Atlanta, GA.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $35 - $40