What are the responsibilities and job description for the Search Engine Marketing Manager position at Catalyst Inc.?
Make your mark on the future of work and join Catalyst, a mission-driven organization advancing gender equity in workplaces around the world.
About us
Since the 1960s, Catalyst has been at the forefront of making workplaces inclusive for all. We empower organizations to create systemic change through cutting-edge research, global communities, and actionable solutions. As workplaces evolve, we continue to meet the moment, helping companies navigate challenges and seize opportunities for progress.
Who we are
Catalyst is a global organization with headquarters in New York and cohorts in Canada and Europe. Our agile workforce thrives on collaboration and delivers meaningful results from all over the world. Our mission inspires us every day: to make workplaces work for women. Because when workplaces work for women, they work for everyone. Guided by our core values — Respect, Collaboration, Accountability, and Impact — we create a culture where innovation thrives and meaningful change happens.
Who we work with
Catalyst works with organizations around the world to create more inclusive, equitable workplaces. Our Supporter network spans 42 industries across 14 countries, representing 24 million employees worldwide.
Our benefits
Our evolving benefits are designed to meet your needs at every stage of your live, ensuring you and your family are supported.
- Flexible work hours, hybrid NYC office, half-day Fridays
- Take time to recharge with a company-wide winter break in December.
- Benefit from generous paid time off—including your birthday!
- Access comprehensive benefits, from medical, dental, and vision coverage to supplemental insurance and backup childcare.
- Grow your skills with formal and informal learning opportunities, plus tuition reimbursement.
- Secure your financial future with a retirement plan, flexible spending accounts, and pre-tax commuter benefits.
How we hire
At Catalyst, we follow a structured hiring process designed to ensure equity at every stage. All applications are reviewed by both a recruiter and the hiring manager, ensuring a thoughtful and human-centered approach.
Typical Hiring Process:
- Recruiter Screening
- Hiring Manager Interview
- Team/Stakeholder Interview
- Performance Task
- Final Interview with an Executive
While the structure may vary slightly depending on the role, this is the general framework we follow. Most positions are filled within two months.
Performance Task Disclaimer:
As part of Catalyst’s standard interview process, candidates may be asked to complete a performance task. This task is designed solely to assess skills relevant to the role and is not used for any other purpose.
- Ownership: All ideas, strategies, and work product submitted remain the intellectual property of the candidate.
- Non-Use: Catalyst will not use, implement, or replicate any part of the submitted task for internal or external purposes, including strategic planning or execution.
- No Compensation: This task is a voluntary component of the interview process and is not compensated. Participation does not imply any employment relationship or obligation.
- Confidentiality: Submissions will be reviewed only by the hiring team and will not be shared beyond the scope of the interview process.
The role
INTERNAL TITLE: Digital & Performance Marketing Lead
DEPARTMENT: Marketing and Experience
REPORTS TO: Sr Director, Marketing Growth & Performance
SALARY RANGE: $ 65,200-80,000 USD (Placement within this range is dependent upon experience and location)
LOCATION: Hybrid, NYC. Employees are expected in the office two days a week, with Wednesday as the core in-office day, and can work from home on the other days.
SUMMARY OF RESPONSIBILITIES:
We’re seeking a hands-on, detail-oriented Digital & Performance Marketing Lead to execute our marketing campaigns across email, paid media, and digital experiences. This is a hybrid role that blends campaign execution with HubSpot automation, landing page development, and GTM campaign support. This role is part of our Growth & Product Marketing team and plays a critical role in helping us engage prospective and existing supporters, drive lead generation, and bring new research and solutions to market.
ESSENTIAL FUNCTIONS:
- Execute paid social and SEM across LinkedIn, Google Ads, and other publisher channels
- Build and deploy campaigns in HubSpot across the lifecycle (e.g., prospecting, nurture, re-engagement, event follow-ups)
- Collaborate with creative and content teams to QA and deploy campaign assets across digital touchpoints
- Ensure accurate UTM tagging and audience targeting
- Support go-to-market execution and ABM delivery support
- Build and optimize HubSpot workflows to support campaign automation, lead nurturing, and lifecycle marketing
- Create and manage segmented lists
- Ensure accurate lead scoring and routing to Sales
- Maintain list hygiene and ensure compliance with opt-out rules and privacy standards
- Build campaign-specific landing pages in HubSpot, optimizing for UX, SEO and conversion
KNOWLEDGE AND SKILLS:
- 8 years in digital marketing, channel marketing and/or campaign operations
- Direct experience with HubSpot Marketing Hub (emails, forms, workflows, lists, landing pages)
- Analytically minded with high expertise with digital tools
- Experience with LinkedIn Campaign Manager and Google Ads
- Experience building and maintaining no-code or low-code landing pages
- Understanding of marketing funnel metrics and lead lifecycle workflows
- Strong attention to detail and comfort working in a collaborative, fast-paced environment
- Familiarity with Asana and basic HTML/CSS for landing page edits
Equal Employment Opportunity
Catalyst expressly prohibits any form of workplace harassment based on race and ethnicity, gender, gender identity or expression, sexual orientation, nationality, culture, religion, marital and family status, current unemployment status, physical and mental abilities, age, veteran status, genetics, or any other basis protected by federal, state, or local laws. Improper interference with the ability of Catalyst’s employees to perform their job duties may result in discipline up to and including discharge. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to these protected categories. No potential candidates or employees will receive different treatment as relates to employment, including recruiting, hiring, placement, advancement, termination, layoff, rehire, transfer, leaves of absence, compensation, and training. Catalyst is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you require reasonable accommodation(s) to participate in the application or interview process, please contact jobs@catalyst.org. Catalyst is an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our world. Catalyst focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient. If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you. We encourage candidates from all backgrounds to apply.
Salary : $65,200 - $80,000
