Senior Director, Growth & Product Marketing

About us

Since the 1960s, Catalyst has been at the forefront of making workplaces inclusive for all. We empower organizations to create systemic change through cutting-edge research, global communities, and actionable solutions.

As workplaces evolve, we continue to meet the moment, helping companies navigate challenges and seize opportunities for progress.

Who we are

Catalyst is a global organization with headquarters in New York and cohorts in Canada and Europe. Our agile workforce thrives on collaboration and delivers meaningful results from all over the world. Our mission inspires us every day: to make workplaces work for women. Because when workplaces work for women, they work for everyone. Guided by our core values — Respect, Collaboration, Accountability, and Impact — we create a culture where innovation thrives and meaningful change happens.

Who we work with

Catalyst works with organizations around the world to create more inclusive, equitable workplaces. Our Supporter network spans 42 industries across 14 countries, representing 24 million employees worldwide.

The Role:

TITLE: Senior Director, Growth & Product Marketing

DEPARTMENT: Marketing and Experience (MX)

REPORTS TO: Chief Marketing and Experience Officer

SALARY RANGE: $ 94,400-118,000 USD (Placement within this range is dependent upon experience and location)

LOCATION: NYC Metropolitan Area, Hybrid; 2 days per week in-office

SUMMARY OF RESPONSIBILITIES:

The Senior Director, Growth & Product Marketing, is responsible for overseeing all growth initiatives and product marketing strategies. This role leads all channel marketing efforts, including paid media, email, and web, as well as lifecycle marketing strategies such as Account-Based Marketing (ABM) and lead generation. Additionally, the Senior Director handles the Voice of Supporter (VOS) survey, ensuring that supporter feedback is integrated into marketing strategies.

ESSENTIAL FUNCTIONS:

• Growth Marketing Strategy: Develop and implement comprehensive growth marketing strategies across all channels, including paid media, email, and web.
• Set growth targets and oversee campaign performance to ensure objectives are met.
• Handle performance marketing to optimize campaign effectiveness and maximize ROI.
• Product Marketing: Create compelling product messaging and positioning that resonates with target audiences.
• Coordinate product launches and go-to-market strategies to ensure successful market entry and adoption.
• Content Distribution and Amplification: Drive content distribution and amplification strategies to maximize reach and engagement.
• Analyze performance data to optimize growth initiatives and improve marketing effectiveness.
• Customer Journey Design: Design and optimize customer journeys to enhance the overall customer experience.
• Voice of Supporter (VOS) Work: Lead the VOS survey efforts to gather and analyze supporter feedback.
• Integrate VOS insights into marketing strategies to ensure alignment with supporter needs and preferences.
• Team Coordination: Coordinate between teams to ensure seamless execution of marketing initiatives.
• Facilitate collaboration between marketers and other organizational stakeholders.
• Budget Management: Manage the growth marketing budget in collaboration with the MX Operations leader to ensure efficient allocation of resources.

KNOWLEDGE AND SKILLS:

• Proven experience in a B2B senior marketing role, preferably as a Director or similar.
• Strong leadership skills with the ability to inspire and guide a marketing team.
• Experience in managing lifecycle marketing strategies, including ABM and lead generation.
• Fluency in growth marketing strategies, performance marketing, and product marketing principles
• Ability to develop and implement effective marketing strategies across multiple channels.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills.
• Proficiency in marketing analytics and performance measurement tools.

Preferred Skills:

• Familiar with membership-based marketing
• Experience working in research and/or with trade associations

Our benefits

Our evolving benefits are designed to meet your needs at every stage of your live, ensuring you and your family are supported.

• Flexible work hours, hybrid NYC office, half-day Fridays
• Take time to recharge with a company-wide winter break in December.
• Benefit from generous paid time off—including your birthday!
• Access comprehensive benefits, from medical, dental, and vision coverage to supplemental insurance and backup childcare.
• Grow your skills with formal and informal learning opportunities, plus tuition reimbursement.
• Secure your financial future with a retirement plan, flexible spending accounts, and pre-tax commuter benefits.

Equal Employment Opportunity

Catalyst expressly prohibits any form of workplace harassment based on race and ethnicity, gender, gender identity or expression, sexual orientation, nationality, culture, religion, marital and family status, current unemployment status, physical and mental abilities, age, veteran status, genetics, or any other basis protected by federal, state, or local laws. Improper interference with the ability of Catalyst’s employees to perform their job duties may result in discipline up to and including discharge.

Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to these protected categories. No potential candidates or employees will receive different treatment as relates to employment, including recruiting, hiring, placement, advancement, termination, layoff, rehire, transfer, leaves of absence, compensation, and training. Catalyst is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you require reasonable accommodation(s) to participate in the application or interview process, please contact jobs@catalyst.org

Catalyst is an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our world. Catalyst focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient. If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you. We encourage candidates from all backgrounds to apply.