Senior Paid Search Specialist

Search

Solutions

• Enrollment
• Student Success
• Branding
• Institutional Strategy
• Digital Advertising
  
  

Case Studies

• Ohio Wesleyan University
• The University of Mississippi
• Kettering University
• Florida Southern College
• University of Texas at Tyler
• Taylor University
• See All
  
  

The Senior Paid Search Specialist is responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegie’s higher education clients.

Duties and Responsibilities:

• Campaign Setup and Management
• Oversee the strategy and execution of client Paid Search campaigns, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
• Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
• Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost-per-click, impression share, quality score, and other important campaign metrics to inform client-facing reporting
• Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
• Reporting and Analysis
• Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search.
• Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives.
• Evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance
• Internal Team
• Work collaboratively in a team environment
• Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals
• Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests
  

Knowledge/Skills/Abilities:

• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members
• Quick learner and ability to adapt to new and changing technologies
• Clear written communication skills, both internally and externally
• Passion, energy, and enthusiasm for digital marketing and client success
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
  
  

Credentials and Experience:

• Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
• 3 or more years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
• Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
• Experience with employee management is preferred
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
• Currently certified in Google Ads Paid Search is a plus
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.