What are the responsibilities and job description for the Senior Programmatic Marketing Leader Healthcare Growth position at CARIN Alliance?
Role: Principal Programmatic Marketing Manager responsible for driving B2C growth through programmatic advertising.
Key Responsibilities
Key Responsibilities
- Oversee the execution, optimization, and reporting of digital advertising campaigns across multiple platforms.
- Collaborate with design and analytics teams to enhance campaign performance.
- Manage performance marketing strategies focusing on healthcare impact and startup agility.
- 5 years of experience in performance marketing.
- Deep knowledge of Demand Side Platforms (DSPs) and Real-Time Bidding (RTB).
- Hands-on experience with TV, online video, and Digital Out-Of-Home (DOOH) advertising.
- Passion for healthcare and startup environments.