CoC Unit Social Media & Events Coordinator

SUMMARY

CARES of NY, Inc. is seeking a dynamic and mission-driven Social Media & Events Coordinator to lead the organization’s public engagement, digital presence, and community outreach efforts. This role plays a key part in elevating awareness of homelessness, supportive housing, and CARES’ impact across New York State.

The ideal candidate is highly creative, organized, experienced in community engagement, and advancing social change through strategic communication and events.

The Social Media & Events Planner plays a vital role in bringing the organization’s story to life—coordinating events, amplifying key messages, and creating meaningful connections with the community. This role will help strengthen visibility, inspire participation, and support the organization’s overall mission and impact.

ESSENTIAL RESPONSIBILITIES

Social Media & Communications

• Develop and implement a comprehensive social media strategy aligned with CARES’ mission and values

• Manage day-to-day content creation and posting across social platforms (e.g., Facebook, LinkedIn, Instagram)

• Create engaging content including graphics, photos, videos, and written posts highlighting programs, success stories, and community partnerships

• Monitor engagement within social media platforms, respond to comments/messages, and track social media performance metrics

• Collaborate with program and leadership teams to ensure accurate and timely communication

• Collaborate with executive leadership and Director of Communication and Marketing to support business development and public relations efforts.

• In coordination with the Director of Communication and Marketing ensure consistency in brand voice, visual identity, and messaging across all channels.

• In coordination with Director of Communication and Marketing support change management communications during organizational transitions.

Event Planning & Coordination

• Plan, coordinate, and in coordination with Executive & CoC-Unit Assistant & Office Manager execute agency events such as internal events community forums, trainings, and stakeholder meetings

• Manage logistics including venue coordination, vendors, materials, and in coordination with Director of Communication and Marketing event promotion

• Support CARES’ participation in external community events and conferences

Branding & Outreach

• Maintain consistency in CARES’ branding, messaging, and public image

• Assist in developing marketing materials, newsletters, and outreach campaigns

• Support strategic initiatives to increase community awareness and engagement

EXPERIENCE

• A minimum of 5-years of experience in social media management, communications, or event planning

• Experience with social media platforms, analytics tools, and content creation software (e.g., Meta, Adobe Suite, etc.)

EDUCATION

• Bachelor’s degree in communications, Marketing, Public Relations, or related field (or equivalent experience)

• Years of relevant experience may be substituted for a degree.

Additional Education or Certification: N/A

SKILLS & ABILITIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Strong writing, editing, and storytelling skills

• Excellent organizational and project management skills

• Ability to work independently while collaborating across teams

• Experience in the nonprofit or human services sector

• Familiarity with affordable housing and homelessness

• Strong interpersonal skills and ability to build relationships across diverse stakeholders and partners

• Ability to work independently, anticipate needs, and solve problems

• Photography and/or video editing skills

• Must have a valid NYS Driver’s license, ability to drive, and access to reliable transportation.

TRAVEL

As needed within the CoC areas CARES covers. Approximately 3 times quarter.

LOCATION

Hybrid, In office Monday-Thursday, at home office on Fridays. Subject to change at any time.

WORK WEEK

Full-time role, 40 hours per week. Monday through Friday with flexible hours between 7:30 am-6:00 pm

Occasional evening or extended hours may be required for board meetings, events, or special initiatives

Salary

$70,000

POSITION CLASSIFICATION

Exempt

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. An equivalent combination of education and experience which provides proficiency in the areas of responsibility listed above may be substituted for the above education and experience requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires the successful completion of a background check.