What are the responsibilities and job description for the Territory Sales Manager- Florida position at Caracole Home?
Company (Caracole)
Join one of the home furnishings industry’s leading luxury brands, Caracole! Remote role, can be in any Florida market.
Caracole is a High Point, North Carolina-based furniture company recognized for refined contemporary design, quiet luxury, and exceptional craftsmanship across upholstery and case goods. Since 2009, Caracole has created thoughtfully designed collections that inspire beautiful interiors through sophisticated silhouettes, rich materials, and meticulous attention to detail.
Caracole is represented by premier furniture retailers, interior designers, and design professionals throughout the United States and in more than 75 countries worldwide.
Position Summary (Anywhere in Florida Territory)
We are seeking an experienced, relationship-driven sales professional to lead one of our key territories by growing business across both our retail and interior design channels. This role is responsible for strengthening existing partnerships, developing new dealer and designer relationships, driving merchandising initiatives, and expanding Caracole’s presence throughout the market.
This is a consultative sales role that combines strategic account management, business development, merchandising, and sales leadership to help customers maximize the success of the Caracole brand. Success in this role requires a passion for building meaningful relationships across both the retail and interior design communities while representing a premium luxury brand.
Job Responsibilities
Drive Territory Growth (Florida)
- Develop and execute a strategic territory growth plan.
- Grow existing retail partner and interior designer business throughout the territory.
- Prospect and develop new retail and interior design accounts.
- Conduct regular in-person sales calls throughout the assigned territory.
- Present product assortments and merchandising recommendations tailored to each customer.
- Negotiate floor placement and product positioning to maximize sales performance.
- Deliver engaging product and sales training to retail sales associates and design professionals.
- Represent Caracole at High Point Market and other regional industry events as needed.
Build Strong Customer Relationships
- Develop and maintain strong relationships with furniture retailers, interior designers, design firms, and trade professionals.
- Ensure customers receive exceptional service and support.
- Resolve customer concerns in a professional and timely manner.
- Gather marketplace intelligence, customer feedback, and competitive insights to support future product development and business strategy.
- Promote the Caracole brand with professionalism and integrity at every customer interaction.
Business Planning & Communication
- Forecast account sales and inventory needs while identifying future growth opportunities.
- Maintain accurate CRM records, territory plans, forecasts, and activity reports.
- Keep leadership informed of competitive activity, customer trends, and territory performance.
- Collaborate closely with Sales, Marketing, Customer Service, Product Development, and Leadership teams to achieve company objectives.
- Attend company meetings, training sessions, and High Point Market as required.
Qualifications
Education
- Bachelor’s degree preferred.
Experience
- Minimum 3 years of professional sales experience.
- 5 years of territory sales or account management experience preferred.
- Experience within the luxury furniture, home furnishings, or interior design industry strongly preferred.
Knowledge & Skills
- Proven ability to grow existing accounts while developing new business.
- Experience building relationships with retail partners, interior designers, architects, or the luxury home furnishings community is highly desirable.
- Strong presentation, communication, and relationship-building skills.
- Experience with merchandising, product assortment planning, and consultative selling.
- Excellent organizational and time management skills.
- Strong negotiation and problem-solving abilities.
- Proficiency with CRM systems and Microsoft Office.
- Ability to analyze business performance and identify growth opportunities.
Additional Requirements
- Ability to travel extensively throughout the assigned territory.
- Valid driver’s license and willingness to travel by car and air as needed.
- Ability to attend High Point Market and company meetings as required.
- Passion for design, customer relationships, and representing a premium luxury brand.
- Must reside in territory