Marketing & Digital Media Specialist - Cape Cod Community College

GENERAL STATEMENT OF RESPONSIBILITIES:

The Marketing & Digital Media Specialist supports the promotion and visibility of CCAPE's workforce and continuing education programs through creative content development, social media engagement, photography, videography, and collaboration with the College's Office of Strategic Communications and Marketing. This position plays a key role in telling the story of CCAPE's students, instructors, partners, and programs across digital and print platforms, supporting enrollment, community awareness, and employer engagement.

The ideal candidate is a creative, self-directed professional with strong skills in social media strategy, content creation, visual storytelling, and marketing communications, who is comfortable working in both on-site and virtual environments.

EXAMPLES OF DUTIES:

• Develop, schedule, and manage CCAPE social media content across platforms (e.g., Facebook, Instagram, LinkedIn), including posts, stories, reels, and short-form video.
• Create engaging visual and written content to spotlight CCAPE programs, students, instructors, employer partners, events, and workforce initiatives.
• Regularly capture high-quality photos and videos of students in CCAPE's career training programs (healthcare, skilled trades, food entrepreneurship, and other workforce offerings) during classes, labs, hands-on training, graduations, and site visits ? this is a core, ongoing part of the role.
• Edit and produce short-form promotional videos, reels, and graphics for digital marketing and web use.
• Engage with audiences by monitoring comments, messages, and trends, and supporting timely responses in coordination with CCAPE leadership and College marketing.
• Collaborate with the College's Office of Strategic Communications and Marketing on the development of brochures, flyers, class handouts, and other promotional materials.
• Design and update program flyers, social media graphics, and basic marketing collateral in alignment with College branding standards.
• Develop and execute content for newsletters, email marketing campaigns, website updates, and special initiatives, including drafting, designing, and scheduling email communications.
• Maintain an organized digital asset library of photos, videos, and marketing materials.
• Provide creative input on campaign ideas, storytelling approaches, and visual themes that reflect CCAPE's mission, workforce impact, and community partnerships.
• Travel regularly between CCAPE program sites and off-campus training locations to capture content in person.

MINIMUM QUALIFICATIONS:

• Demonstrated experience in social media management, digital marketing, content creation, or communications.
• Strong skills in photography and video capture using professional or high-quality mobile equipment.
• Experience with basic video editing, graphic design tools, and email marketing tools (e.g., Canva, Adobe Creative Suite, CapCut, Constant Contact, or similar platforms).
• Excellent written communication skills and ability to craft engaging, audience-appropriate messaging.
• Ability to work collaboratively with internal teams, including marketing, program managers, instructors, and leadership.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfort working in a fast-paced, community-based, higher education or workforce development environment.
• Willingness and ability to travel to multiple CCAPE program sites and off-campus training/lab locations as needed.
• Unrestricted authorization to work in the United States.

ADDITIONAL PREFERRED QUALIFICATIONS:

• Experience in higher education, workforce development, nonprofit, or community-based marketing.
• Experience developing branded marketing materials in collaboration with institutional marketing departments.
• Knowledge of storytelling for education, career pathways, and community impact.

Equivalency Statement

Applicants who do not meet the qualifications as noted above are encouraged to upload a separate statement to define precisely how their background and experience have prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.

COMPENSATION: $30 per hour, part-time, up to 15 hours per week, project-based/contract position. Non-unit and non-benefited position.

APPLICATION DEADLINE: Immediate need; applications reviewed upon receipt.

Please visit our website at www.capecod.edu for information on Cape Cod Community College.

This appointment is subject to the FY2027 budget appropriations.

Appointment subject to SORI (Sex Offender Registry Information), publicly accessible Massachusetts CORI (Criminal Offender Record Information) and national background checks.

The College cannot consider candidates who do not have unrestricted authorization to work in the United States .

Cape Cod Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and College policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College's Affirmative Action/Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.