What are the responsibilities and job description for the Business Development Representative position at CANDID?
Read the first two lines before you decide whether to keep reading.
You will make 75 outbound calls a day. You will put 2-3 demos on the calendar for our Account Executive and Sales Engineer to run.
That is the job. Everything below is context.
WHO I'M ACTUALLY LOOKING FOR
We don't care about your degree, your GPA, or whether you've ever sold software. We care about one thing: have you ever, voluntarily, done something hard several hundred times in a row while somebody kept score?
That could be 300 doors a day selling pest control. 140 dials a day on a freight desk. A full section on a Friday night pulling the best tips in the building. A season nobody made you show up for. If you can point at a number you hit and tell me exactly what it cost you, we should talk.
A lot of good people got squeezed out of origination when rates moved. If that's you, and you still hold your license, you know what an LOS is, you've sat across from a Branch Manager and a Regional VP, and you've lived on 100% commission, you are the single best-qualified person for this seat and you probably don't know it yet. You already speak the language our buyers speak. That's the part I can't teach. The rest takes two weeks.
WHAT CANDID IS
CANDID is a Salesforce-native operating system for mortgage lenders. Instead of the six disconnected tools most lenders are duct-taping together (CRM, marketing, POS, portals, AI) we're one system built on the platform their enterprise already trusts.
Our proof point: a top-30 lender pulled out Total Expert and moved to CANDID, and we drove 61% originator adoption. If you know this category, you know nobody posts that number. We sell to leadership at organizations running 50 to 500 loan originators.
WHAT YOU'LL DO
- 75 outbound dials per day, logged in Salesforce the same day
- - 2-3 demos booked per day for the AE and Sales Engineer, roughly 12 a week
- - Full sequence on every target: call first, promise the email in five minutes, send it, then hit LinkedIn
- - Hunt on triggers, not lists. Organizations with 30 seats where a Director, Regional Manager, VP or C-level is reachable, and who are either actively evaluating CRM/marketing technology or have a contract renewing inside six months
- - Qualify before you book. A junk demo costs the AE and the SE an hour each
- - Hand off clean: persona, trigger, current stack, seat count, and why they said yes
- - Weekly pipeline report every Friday
HOW YOU'LL BE MEASURED
- 75 dials per day
- - 12 demos scheduled per week
- - 70% hold rate
- - 80% of your demos accepted as qualified by the AE
- - 100% same-day Salesforce logging
You will never wonder whether you're winning. That's the point.
YOUR FIRST 90 DAYS
Days 1-30: Toolstack live in week one, Salesforce, LinkedIn Sales Navigator, Apollo, Lindy. Listen to every recorded sales call we have. Ten product sessions with the Sales Engineer. Shadow live demos. On the phones by day 5, ramped to 100 dials by day 21. Target: 15 demos booked.
Days 31-60: Full pace. You handle "we already have Total Expert" without flinching and the AE stops double-checking your handoffs. Target: 40 booked, 28 held.
Days 61-90: 2-3 a day, consistently. You're pulling referrals out of warm conversations and you can tell which meetings will close before they happen. Target: 50 booked, 35 held, first sourced closed-won.
WHAT WE GIVE YOU
Salesforce. LinkedIn Sales Navigator. Apollo. Lindy call recording. Every closed-won and closed-lost deal in our history to study. A demo environment. A Sales Engineer who will make you dangerous on the product in two weeks. And direct access to the founder, you'll be in my office, not three layers down from it.
Real path forward: the fastest way to become an Account Executive here is to be undeniable in this seat first.
WHAT WE DON'T HAVE
Micromanagement. Fourteen approval layers. Any ambiguity about whether you're hitting your number.
STRAIGHT TALK
This is a phone job. Not phone-adjacent. If you need to be reminded to pick up the phone, you'll be miserable here, and I'll tell you on day 30, not day 300.
TO APPLY
Skip the cover letter. Send three sentences:
- The most reps you've ever put in at anything - calls, doors, shifts, sets, loans.
- 2. A number you hit that you were proud of, and what it took.
- 3. What you want to earn in the next twelve months.
If you can't answer number one, this isn't your seat.