What are the responsibilities and job description for the Associate Product Marketing Manager position at CampusPoint?
Our client is a market leader in the Asian prepared foods category, with a strong presence across grocery retail, foodservice, convenience stores, and private label channels. Their portfolio spans deli-prepared foods, grab-and-go, behind-the-glass offerings, frozen retail products, and foodservice solutions. Known for quality, innovation, and authentic flavors, this organization continues to grow its footprint nationwide.
Compensation: $80,000 - $100,000 (Bonus Eligible)
Availability: Monday - Friday, 8 -5 pm. Hybrid: 3 days in the office and two days working from home.
About the Role
The Associate Marketing Manager will support prepared foods and foodservice channels, including grocery deli, traditional foodservice, c-stores, and private label. This role plays a key part in executing shopper marketing initiatives, supporting sales teams, managing events and trade shows, and helping grow prepared foods channels through data-driven and creative marketing efforts.
This is a great opportunity for a hands-on marketer who enjoys cross-functional collaboration, managing multiple projects, and seeing campaigns come to life both digitally and in-store.
Responsibilities
Shopper Marketing & Channel Development
- Plan and execute shopper marketing and promotional initiatives across digital and in-store channels
- Partner with sales teams and retail media contacts on sponsored search, retail media ads, influencer programs, in-store sampling, and seasonal promotions
- Support post-campaign analysis and performance reporting
Marketing Communications
- Assist with copywriting for in-store POS materials aligned with brand standards
- Develop and distribute newsletters for trade partners and internal retail teams
- Update marketing and sales materials as needed
Sales Support & Reporting
- Maintain monthly performance reporting with strong attention to detail
- Manage updates to product lists, pricing, and related sales materials
- Communicate updates to cross-functional teams
Trade Shows & Events
- Manage pre-show planning, including booth logistics, registration, shipping, travel coordination, and service orders
- Track budgets and timelines for 2–4 trade shows annually
Strategic Projects
- Coordinate production of training and instructional videos for deli and foodservice teams
- Assist with foodservice website redesign and ongoing updates (products, assets, seasonal content)
- Support senior leadership with presentations for new product launches, sell-in strategies, and competitive insights
Qualifications
- 3 years of relevant marketing experience
- CPG or food & beverage industry experience strongly preferred
- Experience with syndicated data (IRI, Nielsen) or foodservice data (Technomic, DataEssentials)
- Experience developing marketing collateral (POS, banner ads, event signage, swag, etc.)
- High proficiency in Excel, PowerPoint, and Outlook
- Strong analytical, written, verbal, and presentation skills
- Highly organized, detail-oriented, and comfortable managing multiple priorities
- Bachelor’s degree in marketing or a related field preferred
What Success Looks Like
- Strong project management across multiple initiatives and stakeholders
- Ability to analyze data and translate insights into actionable recommendations
- Clear, effective communication with internal teams and external partners
- Creative thinking that helps brands stand out in a competitive marketplace
- Proactive, adaptable mindset in a fast-paced environment
CampusPoint is an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
If you need assistance or an accommodation due to a disability, you may contact us at hr@campuspoint.com or 1 206-783-9200 (ask to speak with an HR representative). The process is outlined in CampusPoint’s ADA Policy.
Salary : $80,000 - $100,000