Director of Marketing

Responsibilities and Duties

Strategic Leadership

• Develop and direct all marketing and advertising strategies across multiple markets, guest segments, and product lines, including lodging, entertainment, events, seasonal festivals, season pass membership, spa, golf, culinary, retail, and recreation.
• Partner with property marketing team, Director of Sales, Revenue Management, Public Relations Agency, Social Media Agency, Herschend Director of Marketing for Resorts & Lodging, and cross-functional leaders across the property to ensure brand, revenue, occupancy and attendance goals are achieved.
• Oversee the annual strategic planning process, including business planning, advertising and promotions calendars, digital marketing strategy, and marketing budget development and management.

Brand Stewardship

• Lead brand management efforts for Callaway Resort & Gardens, ensuring consistency across all guest touchpoints, campaigns, creative assets, and on-property experiences.
• Evolve and expand the Callaway Resort & Gardens brand to meet market demands while honoring its legacy and mission of connecting guests with nature.

Marketing Operations & Execution

• Direct execution of hospitality and destination marketing functions, including:
  • Advertising (digital, broadcast, print, OOH, paid social)
  • Creative development and agency management
  • Promotions, sponsorships, and partner marketing
  • Market research, consumer insights, and competitive analysis
  • Email, SMS, and customer relationship marketing
  • Photography, videography, and multimedia asset production
• Lead the marketing team responsible for resort lodging, dining, the spa, golf, recreation, seasonal festivals, signature events and entertainment.

Budget & Performance Management

• Manage departmental marketing budgets to ensure maximum ROI and alignment with revenue targets.
• Oversee rate strategy collaboration, demand analysis, and performance reporting in partnership with Revenue Management.

Cross-Property Communication & Guest Experience

• Ensure effective communication between resort operations, attractions, season pass membership, events, and marketing teams.
• Manage all on-site signage, digital boards, wayfinding communication, and in-room materials to ensure optimal guest experience.
• Oversee guest communication platforms including automated messages, email journeys, alerts, and in-room media.
• Manage internal communications to ensure Callaway Resort & Gardens hosts are equipped with the information they need to execute all events, programming, and day-to-day guest communications.

Team Leadership

• Lead, mentor, coach, and develop a high-performing marketing team; set expectations and ensure accountability for results.
• Foster a collaborative, innovative, and mission-driven team culture aligned with Callaway Resort & Gardens’ values and commitment to guest service.

*Management reserves the right to add or change responsibilities at any time.

Qualifications

Education & Experience

• Bachelor’s degree required; Marketing, Communications, Business, or Hospitality Management preferred.
• Minimum 7 years of experience in consumer marketing or advertising; resort, tourism, attractions, or hospitality experience strongly preferred.
• Proven strategic thinker with a track record of driving revenue and brand growth.
• Experience leading brand management for businesses with significant annual revenue.
• Demonstrated success managing and developing teams of 2–5 employees.
• Strong communication skills with the ability to convey ideas persuasively and clearly.
• Proficiency with Microsoft Office suite and modern marketing tools/platforms.
• Must successfully complete background screening.

Other Requirements

• Able to project Callaway Resort & Garden’s image by being genuinely friendly and caring and by taking pride in their work.
• Must be self-motivated and disciplined.
• Able to prioritize and complete work assignments on a timely basis.
• Must maintain strict confidentiality and judgment regarding privileged information.
• Must display and live out Lead With Love qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
• Must be willing to constantly improve.
• Must have professional appearance with good personal hygiene.
• Must promote and support a teamwork environment by cooperating and helping co-workers.
• Able to adapt to changes easily.
• Able to tolerate a fast-paced, hectic environment.
• Must show appreciation to others.
• Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines.
• Must be detail oriented and able to maintain a high level of accuracy.
• Must have strong organizational skills.
• Able to speak, read and write English.
• Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
• Able to lift up to 40 pounds and assist with event setup and breakdown.
• Able to obtain a GA driver’s license and auto insurance.
• Able to work in various environments, including indoor and outdoor settings, and in different weather conditions.