What are the responsibilities and job description for the Manager, Brand Engagement position at Caleres Inc. and Careers?
Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145 years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Manager, Brand Engagement in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
Join our dynamic and thriving footwear company as a Manager, Brand Engagement in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Manage: Manage day-to-day execution of influencer and creator programs, including outreach, contracting, content coordination, approvals, and results tracking. Execute influencer partnerships from initial outreach through content delivery and payment processing.
- Partner: Partner with the PR agency to support seasonal storytelling, media list management, sample trafficking, and coverage reporting. Assist in preparing presentations, campaign recaps, and executive summaries for leadership and cross-functional reviews.
- Support: Support brand campaigns by identifying influencer and PR opportunities to drive awareness, engagement, and conversion. Stay current on creator and platform trends, bringing forward recommendations to keep brand content culturally relevant.
- Create: Develop and produce brand-generated content for social channels, including concepting, shooting, editing, and packaging assets that align with brand voice, visual standards, and evolving platform best practices. Lead content capture at brand events, activations, appearances, store visits, and other timely opportunities, ensuring high-value moments are translated into compelling, on-brand storytelling across channels.
- Collaborate: Collaborate with the Senior Content Strategist, Creative, and Digital teams to align social calendars with campaign priorities and product launches. Collaborate with Digital Marketing to ensure social campaigns are optimized and aligned with paid media plans. Partner with Creative and Production teams to manage social shoots, content briefings, and asset approvals.
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Bachelor’s degree in Marketing, Communications, or related field.
- 4–6 years of experience in brand, social, or influencer marketing.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and creator ecosystems.
- Experience using influencer management platforms (HootSuite) and social analytics tools.
- Comfortable working cross-functionally with internal teams and external agencies.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
Salary : $96,000 - $115,000