What are the responsibilities and job description for the MARKETING ANALYST II, CALIFORNIA STATE LOTTERY position at CA State Lottery?
Under the direction of the Chief of Consumer Marketing and the Head of Brand Strategy and Integrated Marketing (Supervisor II), with the lead of the Senior Marketing Specialist, the Marketing Analyst II develops and assists in the execution of brand strategy, integrated marketing and various advertising projects. The Marketing Analyst II works in collaboration with marketing agencies and cross-functional teams within Marketing to coordinate marketing plans, media plans and creative assets that are utilized in the Lottery’s integrated marketing campaigns across traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, as well as social media, retail marketing, events/experiential marketing, sponsorships, and the Lottery’s owned channels and platforms. The Marketing Analyst II is responsible for reviewing, providing feedback, gathering input, and gaining program approval of creative, scripts, copy, estimates, and various other advertising and marketing materials.
This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
This position is headquartered at the Sacramento Headquarters location and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.
When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?
People are drawn to the Lottery because we:
Are an energetic, creative, and talented team
Value diversity and inclusion in the workplace
Empower team members to bring their knowledge, expertise, and innovation
Recognize individual and team contributions
Support the importance of work-life balance
Invest in the professional development of our team members
Are dedicated to preserving our environment by lowering our carbon footprint
All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.
Effective July 1, 2025, specific Bargaining Units and associated Excluded State employees are subject to a salary reduction between 2% - 4.62% in exchange for hours for Personal Leave hours each month. For more details, please click here to visit the California Department of Human Resources (CalHR) website.
The Lottery is less than 30 minutes from all that Downtown Sacramento has to offer. Amenities include an onsite restaurant, free gym, close to the light rail station, electric car charging stations, and free parking!! Apply today to join a dynamic organization that is not only passionate about its mission, but also its people!!
You will find additional information about the job in the Duty Statement.
Schedule: Monday – Friday, 8:00am – 5:00pm Travel: Occasional Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.
You will find the Minimum Requirements in the Class Specification.
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
Job Application Package Checklist
Duty Statement
Job Code #:
JC-516384
Position #(s):
358-705-9068-003
Working Title:
Brand/Integrated Marketing Analyst
Classification:
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
$6,031.00 - $7,547.00
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
# of Positions:
1
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Permanent, Full Time
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.
In fiscal year 2023-24, the California Lottery generated sales of more than $9.2 billion with approximately $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers® games and several draw games, including jackpot games such as Powerball®, Mega Millions®, and SuperLotto Plus® and daily games such as Fantasy 5 and Hot Spot®.
The position(s) require(s) completion of educational courses as specified in the Class Specification (link available in the Minimum Requirements section).
The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
The position(s) require(s) a Background Investigation be cleared prior to being hired.
If you are basing your eligibility on education, (http://www.calhr.ca.gov/state-hr-professionals/pages/job-descriptions.aspx), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial; official transcripts will be required upon appointment. Please redact birthdates and social security numbers.
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
Bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
At least one year of Marketing Analyst I experience or two years of experience performing marketing duties involving planning, development, and evaluation of short-term marketing projects in marketing and advertising at client/brand or agency.
Working knowledge of advertising, media, graphic design, copywriting aesthetics and consumer/trade promotions, or related areas. Experience in marketing project management (brand, corporate agency or publisher side preferred).
Excellent interpersonal and communication skills. Experience partnering with internal and external stakeholders on project development. Ability to exert influence without direct authority.
Ability to review and interpret marketing metrics/data and analytical information and translate into actionable business results and recommendations. Ability to work independently; evaluate program issues, draw sound conclusions, and develop practical action plans.
Customer-centric marketing mindset, with an ability to maintain marketing calendars, draft marketing updates/reports and provide input on strategic marketing assets.
Self-motivated, curious, and passionate about marketing, knowledge of current and emerging marketing and advertising strategies and tactics with a passion for learning and innovation.
Experience managing and tracking budgets.
Experience with Microsoft programs including: Word, Excel, and PowerPoint.
Bilingual skills are highly desirable, but not required.
Salary : $72,372 - $90,564
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