Marketing Analytics Manager

Job Title: Marketing Analytics Manager

Location: Atlanta, GA or Tampa, FL

About The Company

Our client is a data-driven marketing organization serving industries such as financial services, healthcare, legal, and senior living. The company specializes in connecting high-intent consumers with its partners through omnichannel marketing strategies, including direct mail, digital media, live events, and targeted outreach programs. They are committed to delivering measurable outcomes, driving consumer engagement at scale, and fostering a collaborative, insights-focused culture centered on continual performance improvement.

Job Summary

We are looking for a Marketing Analytics Manager to join the Marketing team in Atlanta or Tampa. The ideal candidate combines analytical rigor with strong marketing and media performance expertise. This role will involve developing reporting requirements, building and automating data sets, creating dashboards (primarily in Tableau), and providing insights that improve the efficiency and effectiveness of media programs. The Marketing Analytics Manager will translate complex performance data into actionable strategies and support analytics infrastructure, including GA4 configuration and attribution measurement.

Key Responsibilities

• Reporting & Data Management: Develop reporting requirements and documentation to support ongoing business intelligence needs, ensuring clarity, accuracy, and internal alignment.
• Dashboard Development: Build, automate, and maintain Tableau dashboards that provide visibility into KPIs, performance trends, and business impacts.
• Data Integration & Quality: Pull, clean, blend, and organize data from multiple systems (media platforms, CRM, GA4, call tracking, etc.), ensuring data reliability and consistency across sources.
• Analytics & Insights: Analyze daily, weekly, and monthly media performance data to identify trends, efficiency gaps, and optimization opportunities for media teams.
• Testing & Experimentation: Support test-and-learn strategies, including experiment setup, measurement plans, and performance readouts to guide marketing decision-making.
• Measurement & Tracking: Configure and maintain GA4 properties, conversions, audiences, and event tagging structures to ensure accurate tracking from click to lead to conversion.
• Attribution Support: Evaluate attribution methodologies and communicate how performance indicators vary across channels to strengthen decision-making.
• Cross-Functional Collaboration: Work closely with Marketing, Sales, Client Services, Creative, and IT teams to ensure alignment, data accuracy, and improved campaign effectiveness.
• Leadership & Communication: Present insights to internal stakeholders and occasionally external clients; may provide mentoring or leadership to analysts as the team grows.
  
  

Requirements

• Education: Bachelor’s degree in Marketing, Business, Analytics, Finance, Statistics, or a related field.
• Experience: 3–5 years of experience in marketing analytics, performance media analysis, or related analytical roles.
  
  

Preferred Qualifications

• Experience working with lead generation funnels and CRM platforms (Salesforce, HubSpot, etc.)
• Familiarity with cloud data warehouses (Snowflake, BigQuery, Redshift)
• Experience operating in high-volume, ROI-focused digital media environments
• Exposure to attribution modeling and full-funnel conversion tracking
  
  

Benefits

• Competitive Salary: Based on experience and market benchmarks
• Health and Wellness: Comprehensive medical, dental, and vision benefits
• Work-Life Balance: PTO, paid holidays, and flexible work policies depending on office location
• Professional Development: Training, mentorship, certifications, and advancement opportunities
• Additional Perks: Company events, team collaboration activities, and opportunities to influence analytics best practices within the organization