Marketing Analytics Manager

LeadingResponse, we help clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ads, and more.

The Marketing Analytics Manager is responsible for developing meaningful insights that improve the performance and efficiency of our media programs. This role will lead the creation of reporting requirements, build data sets and dashboards (primarily in Tableau), and analyze results to identify trends and opportunities that drive better marketing outcomes. The ideal candidate combines strong analytical rigor with practical media channel understanding and can translate complex performance data into clear narratives and actionable recommendations.

This person will also support the configuration of analytics measurement infrastructure, including GA4 reporting views, event tagging structure, audience segmentation, and media attribution support.

This position will be based in Atlanta, GA or Tampa, FL.

What You’ll Do:

• Develop reporting requirements and documentation to support ongoing business intelligence needs.
• Pull, clean, blend, and automate data from multiple sources (media platforms, CRM systems, call tracking, GA4, etc.) into Tableau.
• Build and maintain dashboards that clearly communicate performance trends, KPIs, and business impacts.
• Ensure data quality, consistency, and reliability across reports and datasets.
• Collaborate with IT or external vendors regarding data management to resolve data integrity or system integration issues.

• Analyze daily, weekly, and monthly media performance to identify efficiency opportunities and trends.
• Communicate insights to media specialists responsible for the day-to-day management of digital marketing campaigns
• Support test and learn strategy development, experiment setup, measurement plans, and performance readouts.
• Translate complex data into simple, compelling stories for non-technical audiences.

• Configure and maintain GA4 properties, conversions, audiences, event tagging, and reporting views.
• Evaluate attribution methodologies and understand how performance indicators vary across channels.
• Work with marketing and product teams to ensure accurate tracking alignment from click to lead to conversion.

• Collaborate across departments (Consumer Marketing, Sales, Client Services, Creative, IT) to help ensure organizational alignment and effectiveness of marketing activities
• May provide leadership or mentoring to analysts (role can grow into people management).
• Present insights to internal teams and occasionally external clients.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, Analytics, Finance, Statistics, or related field.
• 3–5 years of experience in marketing analytics or media performance analysis.
• Hands-on experience building dashboards in Tableau (or equivalent BI tool).
• Strong understanding of paid digital channels (e.g., Google Ads, Meta, LinkedIn).
• Experience working with GA4 (property setup, event structure, reporting views).
• Advanced proficiency in Excel; SQL experience for querying datasets.
• Ability to translate performance trends into actionable strategies for media teams.
• Clear communicator with strong presentation skills.
• Experience with lead generation funnels and CRM data (Salesforce, HubSpot, etc.).
• Familiarity with Snowflake, BigQuery, or other cloud data warehouses.
• Experience in high-volume digital performance environments focused on ROI and CAC efficiency.

Benefits You’ll Receive: 

• Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation
• Gain valuable experience managing paid and organic programs
• Collaborate with a high-performing, cross-functional marketing team
• Enjoy a flexible work schedule and opportunities for professional growth
• Creative, fast-paced work environment
• Competitive base salary 
• Two weeks paid vacation during the first full year 
• Fitness reimbursement 
• Referral bonus program 
• Health/Dental/Vision/HSA/FSA coverage available 1^st of the month following your hire date 
• 401(k) with company match 
• Paid holidays 

For additional information about LeadingResponse, please visit www.leadingresponse.com. 

Equal Opportunity Employer, Drug free employer and workplace.