Shopper Marketing & Planning Coordinator

Your Purpose

This position supports one of our largest retail clients. This role helps to support the Shopper Marketing & Planning efforts of our client. Those efforts are dedicated to creating valuable experiences for our client's customers by providing compelling solutions to find and discover the right products and programs. We help customers find delight on their path to purchase. We recognize the importance of effective shopper marketing strategies in driving sales and creating connections. The Shopper Marketing Project Coordinator will play a key role in planning, execution, and evaluation of shopper marketing & planning initiatives across our client's physical and digital footprint. This is an exciting opportunity for someone who is passionate about marketing, thrives in a fast-paced environment, and possesses strong organizational and communication skills.

What You'll Do

Project Coordination:

·      Assist in the development and execution of shopper marketing and category programs, campaigns, and initiatives.

·      Coordinate project timelines, milestones, and deliverables to ensure smooth execution of shopper marketing projects.

·      Collaborate with cross-functional teams, including marketing, merchandising, and vendors, to gather requirements and ensure alignment with overall business objectives.

·      Track project progress, identify potential roadblocks, and proactively propose solutions to keep projects on track.

·      Support coordination and execution of in-store shopper marketing activations

·      Help plan and sell into upcoming Shopper Marketing Programs and plans, candidate should have comfortability sharing and presenting to both internal and external partners.

·      Influence strategy and execution of Shopper Marketing programs – competitive insights, ideation, store walks

Creative Asset Management:

·      Collaborate with internal and external creative teams to ensure accurate and timely delivery of shopper marketing & planning materials that meet quality standards and align with Harris Teeter brand guidelines.

Data Analysis and Reporting:

·      Collect, analyze, and interpret data related to shopper behavior, sales performance, and marketing campaign results.

·      Prepare regular reports and presentations summarizing key findings and insights to support decision-making and continuous improvement of shopper marketing strategies.

·      Identify trends and opportunities for optimization based on data analysis.

Supporting Leadership Through the 5 Es

As a salaried individual contributor, you are expected to demonstrate leadership from where you are by actively modeling the 5Es through your behaviors, contributions, and impact—playing a critical role in team success, culture, and results.

• Envision:
• Understand how your role supports the company’s strategic direction. Stay curious and ask questions to clarify the "why" behind the work. Offer ideas that help connect tasks to the bigger picture and contribute to meaningful improvements.
• Energize:
• Bring passion, positivity, and a drive for results to your daily work. Embrace new challenges with a solution-focused mindset. Celebrate team and individual successes, volunteer to support high-priority efforts, and encourage others during demanding times.
• Enroll:
• Stay actively connected to your team, your work, and the organization. Participate in discussions, share your voice, and listen to others. Demonstrate care for your colleagues by offering support, recognizing strengths, and building trust across functions.
• Enable:
• Take ownership of your development and help create an environment where others can thrive. Access resources, seek feedback, and engage in training opportunities. Build relationships that help you solve problems and expand your capabilities. Offer to support onboarding or mentoring of new team members.
• Execute:
• Deliver high-quality work consistently. Set clear goals, prioritize effectively, and meet deadlines with attention to detail. Proactively address potential issues, communicate clearly, and stay focused on driving measurable outcomes. Continuously look for ways to improve your performance and impact

What You Bring

·      Bachelor’s degree in Marketing, Business Administration, or a related field.

·      2 years of project coordination/management experience.

Preferred

·      Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

·      Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams.

·      Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools.

·      Familiarity with data analysis and reporting tools is a plus.

·      Knowledge of the grocery retail industry and understanding of shopper marketing concepts is preferred.

·      Creative thinking and problem-solving abilities to overcome challenges and drive innovation in shopper marketing initiatives.

Physical Demands

Physical demands include, but are not limited to, high aptitude for standing and walking endurance, sitting while driving to various stores, lifting and carrying up to 50 pounds, pushing and pulling climbing ladders of various types, bending, squatting, and kneeling, and working in different temperatures inside and outside the store.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be provided, in accordance with applicable laws, to enable qualified individuals with disabilities to perform the essential functions of the position.