Shopper Marketing & Planning Specialist

Your Purpose

The Shopper Marketing & Planning team is dedicated to creating valuable experiences for our customers by providing compelling solutions to find and discover the right products and programs. We help customers find delight on their path to purchase. At Harris Teeter, we recognize the importance of effective shopper marketing strategies in driving sales and creating connections. The Shopper Marketing Project Coordinator will play a key role in planning, execution, and evaluation of shopper marketing & planning initiatives across our stores and online. This is an exciting opportunity for someone who is passionate about marketing, thrives in a fast-paced environment, and possesses strong organizational and communication skills.

What You’ll Do

Project Coordination:

• Assist in the development and execution of shopper marketing and category programs, campaigns, and initiatives.
• Coordinate project timelines, milestones, and deliverables to ensure smooth execution of shopper marketing projects.
• Collaborate with cross-functional teams, including marketing, merchandising, and vendors, to gather requirements and ensure alignment with overall business objectives.
• Track project progress, identify potential roadblocks, and proactively propose solutions to keep projects on track.
• Support coordination and execution of in-store shopper marketing activations
• Support the planning and selling of upcoming Shopper Marketing programs; confidently present strategies and recommendations to both internal and external partners.Influence the strategy and execution of Shopper Marketing initiatives through competitive insights, ideation, and in-store evaluations (store walks).Creative Asset Management: Collaborate with internal and external creative teams to ensure accurate and timely delivery of shopper marketing & planning materials that meet quality standards and align with Harris Teeter brand guidelines.

Data Analysis and Reporting:

• Collect, analyze, and interpret data related to shopper behavior, sales performance, and marketing campaign results.
• Prepare regular reports and presentations summarizing key findings and insights to support decision-making and continuous improvement of shopper marketing strategies.
• Identify trends and opportunities for optimization based on data analysis.

Supporting Leadership Through the 5 Es

• As a salaried individual contributor, you are expected to demonstrate leadership from where you are by actively modeling the 5Es through your behaviors, contributions, and impact—playing a critical role in team success, culture, and results.
  • Envision: Understand how your role supports the company’s strategic direction. Stay curious and ask questions to clarify the "why" behind the work. Offer ideas that help connect tasks to the bigger picture and contribute to meaningful improvements.
  • Energize: Bring passion, positivity, and a drive for results to your daily work. Embrace new challenges with a solution-focused mindset. Celebrate team and individual successes, volunteer to support high-priority efforts, and encourage others during demanding times.
  • Enroll: Stay actively connected to your team, your work, and the organization. Participate in discussions, share your voice, and listen to others. Demonstrate care for your colleagues by offering support, recognizing strengths, and building trust across functions.
  • Enable: Take ownership of your development and help create an environment where others can thrive. Access resources, seek feedback, and engage in training opportunities. Build relationships that help you solve problems and expand your capabilities. Offer to support onboarding or mentoring of new team members.
  • Execute: Deliver high-quality work consistently. Set clear goals, prioritize effectively, and meet deadlines with attention to detail. Proactively address potential issues, communicate clearly, and stay focused on driving measurable outcomes. Continuously look for ways to improve your performance and impact