UGC Ad Creator & Editor

Position Overview 

We’re hiring a UGC Ad Creator & Editor to help us scale our ad creative across TikTok, Meta, YouTube, and other paid platforms. This role is ideal for a hybrid creative: someone who can film and edit high-performing UGC-style content using phones and scrappy tools, but who also has the experience and skillset to shoot and edit polished, studio-quality videos when needed. 

You’ll be expected to create and iterate on performance-focused video ads, work with internal and external teams to manage UGC deliverables and collaborate with the media buying team to test and optimize creative at scale. 

Key Responsibilities 

UGC & Ad Content Creation 

• Capture and edit high-converting, UGC-style content (With phones or lightweight gear).
• Create multiple ad variations for A/B testing — changing hooks, pacing, copy, etc.
• Repurpose raw content into short-form ads for TikTok, Reels, Meta, and YouTube Shorts.
• Stay on top of social trends and incorporate them into your creative work. 

Studio & High-Quality Video Work 

• Assist with in-house shoots using Sony cameras, lighting setups, and professional gear.
• Bring studio-level skills to product shoots, interview-style content, and internal campaigns.
• Collaborate with our videographers and creative team to plan and execute shoots. 

Performance-Driven Editing & Optimization 

• Work closely with the paid media team to analyze ad performance and optimize accordingly.
• Understand key ad metrics (hook rate, hold rate, ROAS, CTR) and use them to improve output.
• Prioritize speed, iteration, and testing over perfection. Our goal is conversion, not cinema. 

UGC Project Coordination 

• Assist in managing UGC content pipelines, including internal talent and external creators.
• Communicate with team members and contractors to move UGC deliverables forward.
• Organize and track UGC assets for upcoming campaigns and creative briefs. 

What We're Looking For 

• Proven experience editing short-form ads (especially TikTok, Reels, and paid social content).
• Strong understanding of performance creative: hooks, pacing, retention, and CTAs.
• Skilled in Adobe Premiere, CapCut, After Effects (basic), or similar software.
• Experience with video production in both studio and mobile/UGC environments.
• Comfortable shooting and editing with phones, gimbals, and run-and-gun style gear.
• Strong project management and organizational skills.
• Passion for storytelling, branding, and data-backed creative.
• Willingness to move fast, pivot quickly, and take feedback without ego. 

Bonus Points 

• Experience managing or sourcing UGC creators or influencer deliverables.
• Familiarity with ad performance metrics (CTR, CPA, ROAS, AOV, etc.).
• Photography or graphic design experience is a plus. 

Final Note 

We’re not looking for someone who wants to make a “mini movie” for every ad. We’re looking for someone who’s obsessed with making videos that drive real results, whether that’s from a high-end studio camera or iPhone. If you’re passionate about performance, UGC, and digital storytelling, this is your shot. 

Additional Information:

• Pay is DOE
• Full-time schedule
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel